MBA – Leadership and Coding track

> Mastering Accounting and Finance (6 ECTS)
> Financial accounting,
> Measuring and reporting financial information,
> Performance measurement,
> Budgeting and control,
> Practices of management accounting,
> Financial analysis,
> Financial ratios,
> Time value of money,
> Financial risk,
> Factors affecting financial investment decisions.

> Understanding Business Cycles and Transformations (6 ECTS)
> Business economics,
> Economic concepts for market analysis,
> Economic cycles,
> Major trends and industry transformations,
> Scenario planning,
> Organizational transformations,
> Building agile organizations.

> Tackling Grand Challenges (With Learning Expedition 1) (6 ECTS)
> Sustainability and organizations,
> Sustainable Development Goals,
> Climate change,
> Systems thinking,
> Stakeholder engagement,
> Business ethics,
> Corporate social responsibility,
> Diversity,
> Equity and inclusion in organizations,
> Environmental and social governance,
> Reporting, Measurement and communication of ESG outcomes.

> Fostering Entrepreneurship and innovation (6 ECTS)
> Key concepts of entrepreneurship,
> New venture strategies,
> Characteristics of entrepreneurial firms,
> New product development,
> Business model innovation,
> Frameworks for innovation processes,
> Design thinking,
> Value proposition frameworks,
> Research and development strategies and processes,
> Innovation challenges.

> Developping a strategic mindset (With Learning Expedition 2) (6 ECTS)
> Vision, mission and objectives of the firm,
> Frameworks for strategic analysis,
> Processes of strategy formulation,
> Defining competitive advantage,
> Corporate governance,
> External and internal analyses,
> Analysis,
> Value chain analysis,
> Resources and capabilities,
> Issues in strategy implementation,
> Evaluation of business performance.

> Career Development (2 ECTS)
> Vision of professional goal,
> The specificities of the market,
> Multi-step action plan to achieve professional goals,
> Job search/internship tools: know how to use personal and professional network, job interviews (including group interviews),
> Specificities of recruitment processes in targeted companies in France or abroad.

> Management Information Systems (2 ECTS)
> Creating and sustaining a competitive advantage from digitalization,
> The disruptive effects of IT for organizations,
> Communicating more effectively between business and IT,
> Developing an understanding about high-potential IT innovations,
> Successfully managing IT projects.

> Operations Management (2 ECTS)
> Operations design decisions and how they relate to the overall strategies of organizations,
> Production management,
> Capacity planning,
> Aggregate planning,
> Managing inventories in various demand settings,
> Quality theories such as TQM, Six Sigma, Lean, etc.

> Human Resources and People Engagement (2 ECTS)
> Human resources and its link to strategy,
> HR functions and processes: workforce planning, recruitment and selection,
> Training and development,
> Performance management and compensation,
> New trends in managing people,
> People engagement.

> Leadership and Organisations (3 ECTS)
> Key approaches to leadership,
> Self-management and development as a leader,
> Effective decision making for leadership,
> Issues in coordinating efforts and leading teams,
> Structuring Organizations,
> Leadership challenges in dealing with the broader context,
> Handling complexity in the exercise of leadership in organizations.

> Marketing (2 ECTS)
> Elements of the marketing mix,
> Marketing Strategy: segmentation,
> Targeting & Positioning,
> Product strategy and branding,
> Services marketing,
> Marketing channels and retailing,
> Marketing communications.

> Research Methods (2 ECTS)
> Research terminology,
> Literature review process and analysis of published research,
> Quantitative research, principles, causal theories, hypotheses, and testing, etc.
> Qualitative research approaches,
> Mixed methods,
> Issues in data collection,
> Validity and reliability of research.

> French Language
> MBA – Leadership and Coding Track participants are required to take French classes throughout the program. Groups of different levels are formed at the beginning of the program to allow for an adapted learning experience. Classes are taught by IÉSEG’s French teachers.

> Programming Basics (1 ECTS)
> Algorithms & data structures (Array, Hash, Parse and store data from standards files (CSV, JSON, XML, HTML),
> Ruby doc for built-in classes,
> Text pattern detection with Regular Expressions o Web scraping with Nokogiri o Request and parse data from RESTful JSON APIs.

> Software Architecture 1 (2 ECTS)
> Concepts of object-oriented programming,
> Instance and class methods,
> Inheritance,
> Public vs. Private Interfaces,
> Routing users’ requests,
> Simulating a database with CSV files o In-depth understanding of MVC (Model View Controller),
> Database schema design & SQL,
> One-to-many, many-to-many relations and join table,
> CRUD in SQL (Create, Read, Update, Delete),
> Advanced JOIN queries,
> Connecting your DB to ruby with an ORM (Object Relational Mapping),
> Active Record Basics,
> Active Record Advanced: associations & validation.

> Software Architecture 2 (2 ECTS)
> Concepts of object-oriented programming,
> Instance and class methods,
> Inheritance,
> Public vs. Private Interfaces,
> Routing users’ requests,
> Simulating a database with CSV files o In-depth understanding of MVC (Model View Controller),
> Database schema design & SQL,
> One-to-many, many-to-many relations and join table,
> CRUD in SQL (Create, Read, Update, Delete),
> Advanced JOIN queries,
> Connecting your DB to ruby with an ORM (Object Relational Mapping),
> Active Record Basics,
> Active Record Advanced: associations & validation.

> Web Development and Product Design (4 ECTS)
> Product Design,
> UX & UI principles,
> HTML basics;
> CSS (selectors, properties, stylesheets’ organization),
> Atomic design principles,
> CSS techniques with flexbox & CSS grid,
> CSS media queries for Adaptive Design,
> Bootstrap basics & Responsive Grid System,
> JavaScript fundamentals,
> ES6 and differences to ES5,
> JavaScript Tooling (Babel, Webpack, yarn),
> DOM Events & AJAX, Product Pitch.

> Advanced Web Development (RAILS) (2 ECTS)
> MVC in Rails: Routing, Controllers, Params & Views, Models & CRUD in Rail,
> Adding gems to your project,
> ERB: Layouts, Partials and Helpers,
> Nested Resources and Namespaces,
> Refactoring an app with Services,
> Defining a Rails API.

> Machine Learning & Data Science (1 ECTS)
> Introduction to Data Science,
> Data sourcing using SQL,
> Data analysis using Python,
> Data visualization,
> Overview of machine learning and deep learning model.

> Developing Web Applications (AIRBNB)
> Collaborating on a Rails app with Git and Github,
> Testing in Rails with Rspec,
> Authentication with Devise o Omniauth and 3rd services’ login (FB, Linkedin, Spotify…),
> Users’ authorization,
> Search in Rails,
> Payment,
> Mailing,
> Geocoding and Maps,
> Background Jobs with Sidekiq,
> Image upload with Cloudinary & Continuous Deployment with Heroku.

> Wagon Projects (Final Project) (4 ECTS)
> Product’s target and unique value proposition,
> Prototyping on Figma to test your UX,
> Splitting work into user stories,
> Coding an original web app from scratch: from back-end to user- interface,
> Deploy your app on a production environment, Pitch your web app.

> Initiation to Programming Fundamentals
> Setup and Web 101,
> How the web works,
> Terminal basic commands,
> Git basic commands,
> HTML/CSS & Javascript foundations,
> General knowledge about tech workflows in a startup.

Students have to take a minumum of TWO Electives. Students may take two additional electives (i.e., a Maximum of FOUR).

> Project Management
> Initiating as a project,
> Defining project planning,
> Issues in executing the project in line with budget,
> Time and scope requirements,
> Control and management of the execution of a project,
> Transfer of the results of a successful project.

> Luxury Marketing
> Luxury consumption patterns: segmenting the market,
> Understanding purchasing process,
> Developing a relationship with customers,
> Luxury brands development: brand extension, licensing and co-branding,
> Luxury Product/service, price and portfolio: integrating creativity and design, managing quality,
> Fixing and managing price,
> Managing the Portfolio,
> Luxury brand communication: Luxury retailing and business models,
> Managing internationalization.

> Big Data Analytics
> Foundations and applications of CRM,
> Analytical CRM,
> Customer lifecycle analytical approaches,
> Identification of good prospects for customer acquisition,
> Customer development via up-selling or cross-selling,
> Customer attrition/retention management,
> Big Data and anlaytics managerial problems and techniques.

> Artificial Intelligence and Strategic Innovation
> Artificial Intelligence (AI) for business,
> Overview of machine learning,
> Supervised learning,
> Unsupervised learning,
> Reinforcement learning,
> Deep learning,
> Organisational, managerial and ethical implications of AI,
> AI use cases and applications,
> Strategic innovation, dealing with AI and emerging technologies.

> Fintech
> Fintech industry overview,
> Fintech vs. traditional financial services;
> Industry segmentation,
> Main segments and markets (challengers banks, payment institutions, p2p lending and other lending, compliances businesses, BNPL),
> Fintech business models: from D2C (direct to consumers) to B2B2C,
> Partnership and platform economy,
> The fintech value chain,
> Legal and compliance,
> Open banking and PSD,
> Creating a fintech product and challenges.

> Consumer Behaviour
> Models of consumer behaviour,
> Cultural influences on consumer behaviour,
> Personal and social influences on consumer behaviour,
> Psychological influences on consumer behaviour,
> Responsible marketing and vulnerable consumers.

> Business Development Strategy and Commercial Techniques
> Understand the changing nature of customer requirements in business contexts,
> Understanding the challenges posed by digitialization of business environments and learn ways to harness these ame to your advantage,
> Understand the importance of customer centricity as key to the success of organizations,
> Understanding the role of marketing and sales in business contexts.

> Professional consultancy thesis or professional experience report ( including entrepreneurial experience or regular work experience )