Mariia KOVAL

Mariia KOVAL
Associate Professor
Ph.D., Business Administration, Marketing - BI Norwegian Business School
Track: Marketing
Full resume m.koval@ieseg.fr
Curriculum Vitae
Main Publications
Research fields
Teaching
Education
  • 2018 : Ph.D., Business Administration, Marketing, BI Norwegian Business School, Norway
  • 2013 : Master, Economy, Economics, Ca' Foscari University of Venice, Italy
Professional Experiences
Academic Experience
  • 2024 - present, Associate Professor of Marketing, IÉSEG School of Management, , France
  • 2018 - 2024, Assistant Professor of Marketing, Grenoble Ecole of Management (GEM), Grenoble, France
Published Papers in Refereed Journals
  • Zaefarian G., Iurkov V., Koval M., (2022). Variance decomposition analysis: What is it and how to perform it – A complete guide for B2B researchers, Industrial Marketing Management, 107 (2022) 315-322.
Research fields
  • Quantitative Methods
  • B2B Marketing
  • Marketing-Finance Interface
  • Marketing Strategy
  • International Marketing
  • Sustainable Marketing
Teaching
Grande Ecole (Bachelor cycle) :
  • Global brand management
Grande Ecole (Master cycle) :
  • International marketing fundamentals