Lana MULIER

Lana MULIER
Assistant Professor
Ph.D. in Business Economics - Ghent University
Major Coordinator
Track: Marketing
LEM Member
Education
  • 2021 : Ph.D. in Business Economics, Ghent University, Belgium
  • 2016 : MSc in Communication Sciences, Ghent University, Belgium
Professional Experiences
Academic Experience
  • 2023 - present, Head of Digital Marketing Major, IÉSEG School of Management, , France
  • 2023 - present, Assistant Professor, IÉSEG School of Management, , France
  • 2022 - present, Visiting Professor, University of Antwerp, Antwerpen, Belgium
  • 2021 - 2022, Postdoctoral Assistant, Ghent University, Ghent, Belgium
  • 2017 - 2021, Doctoral researcher, Ghent University, Ghent, Belgium
  • 2016 - 2017, Teaching and Research Assistant, Ghent University, Ghent, Belgium
Scientific prizes and Awards
Awards
  • 2022 : Best Thesis (PhD) Award, International Marketing Trends Conference
Published Papers in Refereed Journals
  • Mulier L., Slabbinck H., Vermeir I., (2024). Face your fears: Direct and indirect measurements of responses to looming threats, Cognition and Emotion, 38 (1) 187-197.
  • Mulier L., Meersseman E., Vermeir I., Slabbinck H., (2021). Food on the move: The impact of implied motion in pictures on food perceptions through anticipated pleasure of consumption, Foods, 10 (9) 2194.
  • Mulier L., Slabbinck H., Vermeir I., (2021). This way up: The effectiveness of mobile vertical video marketing, Journal of Interactive Marketing (formerly JDM), 55 (1) 1-15.
Show all
  • Roose G., Mulier L., (2020). Healthy advertising coming to its senses: The effectiveness of sensory appeals in healthy food advertising, Foods, 9 (1) 51.
Peer Review Proceedings
  • MULIER L., Slabbinck H., Vermeir I., (2020), This way up: The effectiveness of mobile vertical video marketing, in: NA - Advances in Consumer Research Volume 48 Association for Consumer Research, pp.556–557.
  • MULIER L., Vermeir I., Slabbinck H., (2018), Approach and loss aversion: Consumer responses to approaching and receding stimuli in advertising, in: NA – Advances in Consumer Research Volume 46 Association for Consumer Research, pp.713–714.
  • MULIER L., Slabbinck H., Vermeir I., (2017), Fight or flight? Consumers' implicit and explicit emotional reactions to looming threat, in: NA – Advances in Consumer Research Volume 45 Association for Consumer Research, pp.1050–1050.
Research fields
  • Marketing
  • Consumer Behavior
  • Advertising
Teaching
Grande Ecole (Master cycle) :
  • Omnichannel consumer behavior
  • Digital communication
MSc in Digital Marketing and CRM :
  • Consumer behavior in a digital world