Chavi (Chi Yun) CHEN

Chavi (Chi Yun) CHEN
Associate Professor
Ph.D. in Business Administration - University of Manchester
Major Coordinator
Track: Marketing
LEM Member
Education
  • 2008 : Ph.D. in Business Administration, University of Manchester, United Kingdom
  • 2002 : Human Relations, Nottingham University, United Kingdom
Professional Experiences
Academic Experience
  • 2022 - present, Associate Professor, IÉSEG School of Management, , France
  • 2017 - present, Visiting professor, University Carlo Cattaneo - LIUC, Castellanza (VA), Italy
  • 2017 - 2018, Visiting professor, Keele University, Newcastle-Under-Lyme, United Kingdom
  • 2014 - 2015, Visiting professor, College of Management Mahidol Univeristy, Bangkok, Thailand
  • 2013 - 2015, Visiting Lecturer, Birkbeck College University of London, London, United Kingdom
  • 2010 - 2022, Assistant Professor, IÉSEG School of Management, Paris, France
  • 2008 - 2009, Data Catgorising Project Consultant, Revans Academy/University of Manchester, Manchester, United Kingdom
  • 2008 - 2010, Research Associate in Marketing, International Business and Strategy Division, University of Manchester, Manchester, United Kingdom
  • 2007 - 2008, Graduate teaching-research assistant, University of Manchester, Manchester, United Kingdom
Professional Experience :
  • 2004 - 2010, Online-business consultant, Substance®, Sheffield, United Kingdom
  • 2001 - 2001, International Marketing Sales Promotor, Yamaguchi & Associates, Tokyo, Japan
  • 2001 - 2002, Online Market Developing Consultant, Acer Associate Publishing, Taipei, Taiwan
  • 2000 - 2001, Digital Marketing Project Consultant, Paul Ping Electronic Co., Ltd, Taipei, Taiwan
  • 1998 - 2001, Appeal case negotiator, International Asian Pacific Patent, Trade and Commercial Law Office, Taipei, Taiwan
  • 1995 - 1999, Sales representative , Kawasima Co., Kaohsiung, Taiwan
Published Papers in Refereed Journals
  • Zhang B., Yi Y., Fletcher-Chen C., Zou P., Wang Z., (2023). Sustainable operations in electric vehicles’ sharing: behavioral patterns and carbon emissions with digital technologies, Annals of Operations Research, May (3) 1-24..
  • Antioco M., Coussement K., Fletcher-Chen C., Prange C., (2023). What’s in a Word? Adopting a Linguistic-Style Analysis of Western MNCs’ Global Press Releases, Journal of World Business, 58 (2) 101414.
  • Fletcher-Chen C., Sharma A., Rangarajan D., (2022). Examining Supplier, Buyer, and Customer Triads: The Critical Role of Conflict in Interaction Processes and Product/Service Innovations, Industrial Marketing Management, 107 (November) 337–352.
Show all
  • Baddar F., Fletcher-Chen C., Batt P., (2017). [Guest editorial] Networks: Relationships and Innovation, Journal of Business & Industrial Marketing, 32 (6) 773-776.
  • Fletcher-Chen C., AL-Husan S. F., Baddar F., (2017). Relational Resources for Emerging Markets’ Non-Technological Innovation: Insights from China and Taiwan, Journal of Business & Industrial Marketing, 32 (6) 876-888.
  • AlHussan F., AL-Husan S. F., Fletcher-Chen C., (2014). Environmental factors influencing the management of key accounts in an Arab Middle Eastern context, Industrial Marketing Management, 43 (3) 592-602.
Books
  • Baber W., Fletcher-Chen C., (2022) Practical Business Negotiation, Research Institute of Economy, Trade and Industry, Tokyo.
  • Fletcher-Chen C., Baber William, (2020) Practical Business Negotiation, Routledge, London.
  • Baber W., Fletcher-Chen C., (2015) Practical Business Negotiation, Routledge, New York.
Research fields
  • Key Account Management
  • Language in MNCs
  • B2B interaction
  • Innovation
  • Service Failure and Recovery
  • Conflict and Communication
Teaching
Executive MBA :
  • Cultural diversity and management
Grande Ecole (Bachelor cycle) :
  • Cross-cultural relationship management and digital strategy
Grande Ecole (Master cycle) :
  • Interpersonal communication applied to negotiation
  • E-negotiation
  • E-negociation
  • Communication
MSc in Negotiation for Organisations :
  • Interpersonal communication
  • E-negotiation
Post graduate program :
  • Communication diversity and negotiation