Education
- 2022 : HDR, University of Lille, France
- 2013 : Ph.D. in Marketing, University of Paris Dauphine, France
- 2007 : MBA, Harvard Business School, USA
- 1999 : MSc in Management, ESSEC Business School, France
Professional Experiences
Academic Experience
- 2013 - present, Associate Professor, IÉSEG School of Management, , France
Professional Experience :
- 2007 - 2008, C.R.M. Manager, Staples, Boston, Massachusetts, USA
- 2003 - 2005, Senior Brand Manager, ELIOR Group, Paris, France
Published Papers in Refereed Journals
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De Kerviler G., (2024). Encourager le partage de données de santé : Un défi pour les patients, une opportunité pour la médecine, Survey Magazine, T2 2024 (8664) 11-12.
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De Kerviler G., Heuvinck N., Jöerling M., (2024). Demain, nos avocats seront des IA… : la question de la moralité des IA dans le domaine juridique, Survey Magazine, T2 2024 (8664) 87-88.
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De Kerviler G., Demangeot C., Dolbec P. Y., (2024). Why and How Consumers Perform Online Reviewing Differently, Journal of Consumer Research, Accepted (TBD) TBD.
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Gentina E., De Kerviler G., Heuvinck N., (2024). Comment positionner une marque de luxe comme éthique, Survey Magazine, T4 2024 (8665) 17-19.
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De Kerviler G., (2024). Exploiter les données des réseaux sociaux : De l’analyse à l’anticipation des tendances, Survey Magazine, SM T4 2024 (8665) 10-12.
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De Kerviler G., (2024). Les piliers de l’alliance entre le luxe et le sport, Survey Magazine, T4 2024 (8665) 49-51.
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De Kerviler G., Demoulin N., Anggraini L., (2024). IA et décisions d’achat : un gain d’efficacité ou une perte de liberté ?, Survey Magazine, T2 (8664) 97-99.
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De Kerviler G., (2024). Luxe et responsabilité : les opportunités et risques de l’économie circulaire, Survey Magazine, T4 2024 (8665) 67_68.
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De Kerviler G., Slavich B., Ardelet Caroline, (2022). Ethical judgment of sexual ads featuring women: the role of identification to feminine archetype, Journal of Business Research, 142 (March) 899-913.
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De Kerviler G., Heuvinck N., Gentina E., (2022). “Make an Effort and Show me the Love” Effects of Indexical and Iconic Authenticity Cues on Perceived Brand Ethicality, Journal of Business Ethics, 179 (2) 89-110.
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De Kerviler G., Rodriguez C., (2019). Luxury brand experiences and relationship quality for millennials: the role of self-expansion, Journal of Business Research, 102 (2019) 250-262.
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De Kerviler G., Audrezet Alice, Guidry Moulard Julie, (2018). Authenticity under threat: when social media influencers need to go beyond self-presentation, Journal of Business Research, 117 (September) 557-569.
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De Kerviler G., (2018). Assurer le bon retour sur investissement des programmes de fidélité, Survey Magazine, 3101 (2ème Trimestre 2018) pp. 48.
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De Kerviler G., Demoulin N., Zidda P., (2016). Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?, Journal of Retailing and Consumer Services, 31 334-344.
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De Kerviler G., (2016). Les modes d'expression du consommateur auteur, Survey Magazine, T2 2016 (T2 2016) 28-30.
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Ardelet C., Slavich B., De Kerviler G., (2015). Self-referencing narratives to predict consumers’ preferences in the luxury industry: a longitudinal study, Journal of Business Research, 68 (9) 2037–2044.
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Pez V., Butori R., De Kerviler G., (2015). Because I'm worth it: The impact of given versus self-perceived status on preferential treatment efficiency, Journal of Business Research, 68 (12) 2477-2483.
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De Kerviler G., Butori R., (2015). Se considérer comme un client fidèle affecte-t-il l’évaluation des bénéfices reçus?, Recherche et Applications en Marketing, 30 (4) 4-24.
Book Chapters
- De Kerviler G., (2021), L’expérience de la gastronomie française: Un lien unique entre alimentation et bien-être, in: Le marketing experientiel culinaire.
- De Kerviler G., Rodriguez C., (2019), Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem, in: Finding New Ways to Engage and Satisfy Global Customers.
- De Kerviler G., (2019), The Food gastronomy experience: A French perspective on food well-being, in: Food and Experiential Marketing: Pleasure, Wellbeing and Consumption.
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- De Kerviler G., (2017), La relation marque - blogueur de la génération Z, in: Comprendre et séduire la génération Z. Comportements de consommation et relations des post-millennials avec les marques.
Peer Review Proceedings
- De Kerviler G., (2024), The Value of Wine Drinking: A Scale Development, in: The Value of Wine Drinking: A Scale Development Springer, pp..
- De Kerviler Gwarlann, Demangeot C., (2020), Advances in Consumer Reearch, in: Advances in Consumer Research Association for Consumer Research, pp..
- De Kerviler G., Audrezet Alice, (2017), Consumer Brand Relationship in the Age of Instagram, in: Rossi P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, pp.939.
- De Kerviler G., Janssen C., Pauwels-Delassus V., (2017), Investigating the Relationship Between Co-creation and Corporate Social Responsibility: The Role of Co-creation Type, in: Rossi P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, pp.581.
- De Kerviler G., Demoulin N., Zidda Pietro, (2017), Adoption of Proximity M-Payment Services: Perceived Value and Experience Effect, in: Rossi P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, pp.275.
- De Kerviler G., Perry Patsy, Bertrand Anne, Cohen Corrine, (2017), Special Session: Evolution of the Luxury Industry in a Digital World., in: In: Rossi P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, pp.41.
Teaching
Executive MBA :
- Brand management strategy
Grande Ecole (Bachelor cycle) :
Grande Ecole (Master cycle) :
International MBA :
MSc in Fashion management :
- Marketing in fashion companies
