Elodie GENTINA

Elodie GENTINA
Full Professor
PhD Marketing - University of Lille 2
Track: Marketing
LEM Member
Full resume e.gentina@ieseg.fr
Curriculum Vitae
Main Publications
Research
Education
  • 2013 : HDR Marketing, University of Lille 2, France
  • 2008 : PhD Marketing, University of Lille 2, France
  • 2005 : Graduate ESC Lille (SKEMA Business School), Ecole Supérieure de Commerce, France
Professional Experiences
Academic Experience
  • 2023 - present, Professor, IÉSEG School of Management, Lille, France
  • 2017 - present, Associate Professor, IÉSEG School of Management, Lille, France
  • 2008 - 2017, Associate Professor, Skema Business School, Lille, France
  • 2005 - 2007, Teaching and Research Assistant, University of Lille 2, Lille, France
Scientific prizes and Awards
Honors
  • 2014 : La propension des mères à échanger des vêtements avec leur fille adolescente : quelles conséquences pour le marketing , Prix transdisciplinaire de la FNEGE (Fondation Nationale pour l'Enseignement de la Gestion des Entreprises)
Published Papers in Refereed Journals
  • Chowdhury C., Daniel Carole, Gentina E., (2024). Mindfulness, Spiritual Well-Being, and Sustainable Consumer Behavior, Journal of Cleaner Production, 455 (2024) 142293.
  • Gentina E., (2024). Faire appel à l’IA pour toucher la génération Z ?, Survey Magazine, 2 (8664) 22-24.
  • Gentina E., Chen R., Zolbanin H. M., (2024). Pseudo-Community Trust and Member Self-Disclosure: An Empirical Study, Information and Management, 61 (6) 104001.
Show all
  • Gentina E., (2024). La Génération Z a le sens des affaires, Marketing magazine, 245 (1) 68.
  • Gentina E., De Kerviler G., Heuvinck N., (2024). Comment positionner une marque de luxe comme éthique, Survey Magazine, T4 2024 (8665) 17-19.
  • Gentina E., (2024). La génération Z : cible globale ou locale ?, Survey Magazine, T4-2024 (8665) 28-29.
  • Gentina E., (2024). Réinventer l’expérience du sport en attribuant aux jeunes le rôle de « conso-acteurs », Survey Magazine, T4-2024 (8665) 42-43.
  • Gentina E., Pantin-Sohier G., (2024). Entomophagy: A model of adolescents' motivations for eating insects, Journal of Marketing Management, 1 (1) 1-37.
  • Gentina E., Li Z., Maille V., (2023). The Complex Relationship between Creativity and Consumer Ethics Depending on Endemic Corruption in Emerging and Developed Countries, Journal of Consumer Behaviour, 22 (6) 1525-1542.
  • Gentina E., Daniel C. Semenza D. C., (2023). Sleep and delinquency: The context of self-control, social support, and sex differences among French adolescents, European Journal of Criminology, 1 (1) 1-27.
  • Gentina E., Zhen Z., Maille V., (2023). A cross-cultural study of nomophobia among Brazilian, Chinese, French, and U.S. young people: The role of materialism, Journal of Cross Cultural Psychology, 54 (5) 547–573.
  • Daniel C., Gentina E., Dhandra T. K., (2023). Mindfulness and Green Purchase Intentions: a Mediated Moderation Model Unveiling the Role of Ethical Self-Identity, Ecological Economics, 209 (2023) 107810.
  • Gentina E., Ameen N, Papagiannidis S., Hosany A. R. S., (2023). It’s part of the “new normal”: Does a global pandemic change employees’ perception of teleworking?, Journal of Business Research, 164 (2023) 113956.
  • De Kerviler G., Heuvinck N., Gentina E., (2022). “Make an Effort and Show me the Love” Effects of Indexical and Iconic Authenticity Cues on Perceived Brand Ethicality, Journal of Business Ethics, 179 (2) 89-110.
  • Gentina E., Pauwels-Delassus V., Leclercq-Vandelannoitte A., (2022). « Infidèles, zappeurs et slasheurs ? Les Z et l’émergence d’une nouvelle forme de fidélité employeur », Revue de Gestion des Ressources Humaines, 125 (3) 55-71.
  • Daniel C., Gentina E., Mesmer-Magnus J., (2022). Mindfulness buffers the deleterious effects of workaholism for work-family conflict, Social Science & Medicine, 306 (115118) 1-8.
  • Gentina E., Maille V., zhen L., (2021). L’influence de l’appartenance sociale et de la créativité sur les comportements de consommation immoraux des nouveaux adolescents: une étude cross-culturelle auprès des 16-24 ans, Recherche et Applications en Marketing, 36 (3) 78-108.
  • Gentina E., DANIEL C., Li Ping Tang T., (2021). Mindfulness Reduces Avaricious Monetary Attitudes and Enhances Ethical Consumer Beliefs: Mindfulness Training, Timing, and Practicing Matter, Journal of Business Ethics, 173 (2) 301-323.
  • Gentina E., Bakir A., de Araújo Gil L., (2020). What shapes adolescents’ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture, Journal of Retailing and Consumer Services, 57 (1) 102208.
  • Gentina E., (2020). Faire appel à l'IA pour toucher la Génération Z, Survey Magazine, 89 (3) 1-2.
  • Gentina E., Rowe F., (2020). Effects of materialism on problematic smartphone dependency among adolescents: The role of gender and gratifications, International Journal of Information Management, 54 (2020) 102134.
  • Gentina E., KRATZER JAN, (2020). An Integrative Model of the Influence of Self-Esteem on Adolescents’ Consumer Innovativeness: The Mediating Role of Social Network Position and Need for Uniqueness, Industry and Innovation, 27 (10) 1110-1132.
  • Yang Z., Gentina E., RUI C., (2020). Development of Theory of Mind on Online Social Networks: Evidence from Facebook, Twitter, Instagram, and Snapchat, Journal of Business Research, 124 (1) 652-656.
  • Gentina E., (2019). Ce que la GenZ peut nous apprendre sur les études marketing de demain, Survey Magazine, December (4) 92-93.
  • Gentina E., RUI CHEN, (2019). Digital natives’ coping with loneliness: Facebook or face to face?, Information and Management, 56 (6) 103138.
  • Gentina E., (2019). AU-DELÀ D'UNE FIDÉLITÉ AU POINT DE VENTE : VERS UNE NOUVELLE FORME DE FIDÉLITÉ SOCIALE ET COLLABORATIVE CHEZ LA GÉNÉRATION Z ?, Survey Magazine, 2 76-78.
  • Gentina E., Tang T.L.P, Qinxuan G, (2018). Do Parents and Peers Influence Adolescents’ Monetary Intelligence and Consumer Ethics? French and Chinese Adolescents and Behavioral Economics, Journal of Business Ethics, 151 (1) 115-140.
  • Gentina E., (2018). Pourquoi remettre en cause la segmentation par l’âge pour étudier le marché des adolescents, membres de la Gen Z?, Survey Magazine, October 74-75.
  • Gentina E., Shrum L. J., Lowrey T. M., Vitell S, Rose G. M., (2018). An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism, Journal of Business Ethics, 150 (4) 1173-1186.
  • Gentina E., Shrum L. J., Lowrey T. M., (2018). Coping with Loneliness through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors, Journal of Business Ethics, 152 103-122.
  • Gentina E., Tang T. L. P., (2018). Does Adolescent Popularity Mediate Relationships between Both Theory of Mind and Love of Money and Consumer Ethics, Applied Psychology: an International Review, 64 (4) 723-767.
  • Gentina E., Huang Huarng K., Sakashita M, (2018). A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan, Journal of Business Research, 89 361-370.
  • Gentina E., (2018). Le Z, un co-créateur: Quelle valeur ajoutée pour les études?, Survey Magazine, T2 79-82.
  • Gentina E., Tang TLP, Qinxuan S, (2017). Does Bad Company Corrupt Good Morals? Social Bonding and Academic Cheating among French and Chinese Teens, Journal of Business Ethics, 146 (43) 639-667.
  • Gentina E., Kilic D, Dancoine P. F., (2017). Distinctive role of opinion leaders in the social networks of school adolescents: An investigation of e-cigarette use, Public Health, 144 109-116. .
  • Gentina E., Hogg M. K., Sakashita S, (2017). Identity (Re)construction through Sharing: A Study of Mother and Teenage Daughter Dyads in France and Japan, Journal of Retailing and Consumer Services, 37 67-77.
  • Gentina E., (2017). Comment réussir son étude marketing auprès de la «génération Z»?, Survey Magazine, 4 77-80.
  • Gentina E., Shrum L. J., Lowrey T. M., (2016). Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers, Journal of Business Research, 69 (2) 5785-5792.
  • Rose G. M., Bakir A., Gentina E., (2016). Money meanings among French and American adolescents, Journal of Consumer Marketing, 33 (5) 364-375.
  • Gentina E., Rose Gregory M. , Vitell Scott J, (2016). Ethics during Adolescence: A Social Networks Perspective, Journal of Business Ethics, 138 (1) 185-197.
  • Gentina E., Chandon JL, (2014). The role of gender on the frequency of shopping with friends during adolescence: Between the need for individuation and the need for assimilation, Recherche et Applications en Marketing, 29 (4) 453-464. .
  • Shrum LJ, Lowrey TM, Pandelaere M, Ruvio A, Gentina E., Furchleim P, Herbert M, Hudders L, Lens I, Mandel N, Nairn A, Samper A, Soscia I, Stenfield L, (2014). Materialism: the good, the bad, and the ugly, Journal of Marketing Management, 30 (17-18) 1858-1881.
  • Gentina E., (2014). Understanding the effects of adolescent girls’ social positions within peer groups on exchange practices, Journal of Consumer Behaviour, 13 (1) 73-80.
  • Gentina E., Butori R, Rose GM, Bakir A, (2014). How national culture impacts teenage shopping behavior: Comparing French and American consumers, Journal of Business Research, 67 (4) 464-470.
  • Gentina E., Butori R., Heath T, (2014). Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership, Journal of Business Research, 67 (2) 83-91.
  • Gentina E., Decoopman Isabelle, (2013). La propension des mères à échanger des vêtements avec leur fille adolescente: quelles conséquences pour le marketing?, Décisions Marketing, 70 75-90.
  • Gentina E., Bonsu S, (2013). Peer network position and shopping behavior among adolescents, Journal of Retailing and Consumer Services, 20 (1) 87-93.
  • Gentina E., Decoopman I, Ruvio A, (2013). Social comparison motivation of mothers’ with their adolescent daughters and its effects on the mother’s consumption behaviour, Journal of Retailing and Consumer Services, 20 (1) 94-101.
  • Gentina E., Muratore I, (2013). Etude de la validité interculturelle de l’échelle de mesure des significations symboliques de l’argent auprès d’adolescents français et américains, Revue Française du Marketing, (242) 7-26.
  • Gentina E., Chandon JL, (2013). Adolescent shopping behavior. Different assimilation and individuation needs in France and the United States, Journal of Retailing and Consumer Services, 20 (6) 609-616..
  • Gentina E., Muratore I, (2012). Environmentalism at home: The process of ecological resocialization by teenagers, Journal of Consumer Behaviour, 11 (2) 162-169.
  • Gentina E., Collin-Lachaud I, Fosse-Gomez M.H, (2012). « Take 1, get 5 ! »: la fidélisation collective des adolescentes aux magasins de prêt-à-porter, Management & Avenir, 52 (2) 157-174.
  • Decoopman I., Gentina E., Fosse-Gomez M.H, (2010). La confusion des générations ? Les enjeux identitaires des échanges vestimentaires entre les mères et leur fille adolescente, Recherche et Applications en Marketing, 25 (3) 7-27.
  • Gentina E., Palan K., Fosse-Gomez M., (2010). The practice of using makeup: a consumption ritual of adolescent girls, Journal of Consumer Behaviour, Journal of Consumer Behaviour, 11 (2) 115-123.
  • Palan K., Gentina E., Muratore I., (2010). Adolescent consumption autonomy: A cross-cultural study, Journal of Business Research, 63 (12) 1342-1348.
Books
  • Gentina E., Lamri J., (2024) Le défi du management intergénérationnel Comment transformer la cohabitation en collaboration vertueuse, Dunod, Paris.
  • Gentina E., (2023) Manager la Génération Z en entreprise, Dunod, Paris.
  • Gentina E., Parry E., (2020) The New Generation Z in Asia: Dynamics, Differences, Digitalization,, Emerald Group Publishing Limited, Bingley.
Show all
  • Gentina E., Delécluse M. E, (2018) Génération Z. Des Z consommateurs aux Z collaborateurs, Dunod, Paris.
  • Gentina E., (2016) Marketing et Génération Z. Nouveaux modes de consommation et stratégies de marque, Dunod, Paris.
Book Chapters
  • Gentina E., (2019), Generation Z in France: Reverse socialization and social engagement, in: Generations Z in Europe: Inputs, Insights and Implications.
  • Lowrey T.M., Chaplin L. H., Nairn A, Bakir A, Cauberghe V., Gentina E., Hudders L., Li H, Spotswood F, Zawadzka A.M, (2018), Conducting international research with children: challenges and potential solutions, in: The Routledge Companion to Consumer Behavior.
  • Gentina E., Dancoine P. F., (2017), Les comportements de consommation à risque chez les adolescents de la génération Z, in: Le Marketing pour la génération Z. Comprendre et fidéliser la génération post-millennials .
Show all
  • Gentina E., Dancoine P.F, (2017), Les comportements de consommation à risque chez les adolescents, in: Comprendre et séduire la génération Z. Comportements de consommation et relations des post-millennials avec les marques.
  • Gentina E., (2014), Les adolescentes , in: L’art du Marketing to Women - On a assassiné la ménagère.
  • Gentina E., (2009), Etude de cas www.gagnez1000euros.be. Quand la consommation responsable rencontre l’économie, in: Oser le marketing durable. Concilier marketing et développement durable.
Peer Review Proceedings
  • Gentina E., (2016), Offline Friendships Affect Facebook Activity and Teens’ Theory of Mind, in: Advances in Consumer Research Association for Consumer Research, pp.133-138.
  • Ruvio A, Mandel E, Gentina E., (2016), Reciprocal Altruism As a Motivation For Sharing: Sharing Up Verses Sharing Down, in: Advances in Consumer Research Association for Consumer Research, pp.37-41.
  • Gentina E., Shrum LJ, Lowrey TM, (2015), A social network analysis of adolescent social standing, sharing and acquisition materialism, and happiness, in: Advances in Consumer Research Association for Consumer Research, pp.186-190.
  • Ruvio A, Mandel N, Gentina E., (2015), With whom do people share? The effects of upward and downward social comparisons on willingness to share possessions, in: Advances in Consumer Research Association for Consumer Research, pp.186-190.
  • Gentina E., Sakashita M, Kimura J. Y, Decoopman I, (2013), How national culture affects clothing sharing practices: French versus Japanese daughters and mothers, in: Advances in Consumer Research Association for Consumer Research, pp.1-4.
  • Gentina E., (2013), Proposal for materialism track for the 4th Transformative Consumer Research, in: Transformative Consumer Research Association for Consumer Research, pp..
  • Gentina E., Kimura J. Y, Sakashita M, Decoopman I, (2013), Sharing from social comparison theory perspective: a cross-cultural study of French and Japanese adolescent daughters’ mothers, in: Lost in Translation: Marketing in an Interconnected World European Marketing Academy (EMAC), pp..
  • Gentina E., Fosse-Gomez M.H., (2012), Shall we share our clothes? Understanding clothing exchanges with friends during adolescence, in: Advances in Consumer Research Association for Consumer Research, pp.1-9.
  • Gentina E., Fosse-Gomez M.H, (2010), Identifying adolescent peer group structure: in the search of social network methods, in: European Advances in Consumer Research Association for Consumer Research, pp.1-24.
Research field
  • Generation Z