Education
- 2022 : Ph.D. in Marketing, Nottingham University, United Kingdom
- 2017 : Msc, Global Marketing, University of York, United Kingdom
Professional Experiences
Academic Experience
- 2022 - present, Assistant Professor, IÉSEG School of Management, , France
- 2021 - present, Assistant Professor, University of Sussex, ,
Scientific prizes and Awards
Awards
- 2022 : Technology Transformation, University of Sussex
- 2022 : Sussex Spirit, University of Sussex
Published Papers in Refereed Journals
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Wang Z., Russa Yuan R., Li B., (2025). Are recommendation systems annoying? An empirical study of assessing the impacts of AI characteristics on technology well-being, Journal of Consumer Behaviour, 24 (1) 178-200.
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Wang Z., Yuan R., Liu P., De Kerviler G., (2024). Can you bear with me? A comparison study of multifaceted discrepancy-brand avoidance relationships between China and the US, International Marketing Review, 41 (6) 1577-1617.
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Yang Y., Liu P., Wang W., Wang Z., (2024). Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China's banking industry, Industrial Marketing Management, 116 (2024) 12-25.
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Wang Z., Yuan R., Liu M., Luo M., Natalie Y., (2023). Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers, Journal of Business Research, 165 (2023) 114070.
Teaching
Grande Ecole (Bachelor cycle) :
- Consumer behavior new trend 2765
