Marc RIAR

Marc RIAR
Assistant Professor
Ph.D. in Management Information Systems - Technical University Berlin
Track: Management of Information Systems
LEM Member
Education
  • 2023 : Ph.D. in Management Information Systems, Technical University Berlin, Germany
  • 2016 : Master, Business Administration, Management of Information Systems, University of Mannheim, Germany
  • 2013 : Bachelor, IT, Management of Information Systems, Karlsruhe University of Applied Sciences, Germany
Published Papers in Refereed Journals
  • Korbel J., RIAR M., Pröhl T., Zarnekow R., (2024). What drives user interest and purchase of virtual 3D assets? An empirical investigation of 3D model attributes and pricing dynamics., Electronic Commerce Research and Applications, 68 (6) 101452.
  • RIAR M., Xi N., Korbel J. J., Zarnekow R., Hamari J., (2023). Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda, Internet Research, 33 (1) 242-279.
  • Xi N., Chen J., Gama F., RIAR M., Hamari J., (2023). The challenges of entering the metaverse: An experiment on the effect of extended reality on workload, Information Systems Frontiers, 25 (2) 659-680.
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  • RIAR M., Morschheuser B., Zarnekow R., Hamari J., (2023). Altruism or egoism – how do game features motivate cooperation? An investigation into user we-intention and I-intention, Behaviour and Information Technology, - (-) 1-25.
  • RIAR M., Morschheuser B., Zarnekow R., Hamari J., (2022). Gamification of cooperation: A framework, literature review and future research agenda, International Journal of Information Management, 67 (-) 102549.
  • Morschheuser B., RIAR M., Hamari J., Maedche A., (2017). How games induce cooperation? A study on the relationship between game features and we-intentions in an augmented reality game, Computers in Human Behavior, 77 (2017) 169-183.
Book Chapters
  • Mandujano G., RIAR M., Morschheuser B., Hamari J., (2023), Gamification as a Catalyst to the Circular Economy, in: The Routledge Handbook of Catalysts for a Sustainable Circular Economy.
  • RIAR M., Korbel J. J., Xi N., Meywirth S., Zarnekow R., Hamari J., (2023), Augmented Reality in Interactive Marketing: The State-Of-The-Art and Emerging Trends, in: The Palgrave Handbook of Interactive Marketing.
  • RIAR M., Hamari J., Zarnekow R., (2021), The Gamification of Enterprise Cooperation: A Cross-Comparison of Case Studies, in: Organizational Gamification: Theories and Practices of Ludified Work in Late Modernity.
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  • RIAR M., Mandausch M., Henning P., D'Souza T., Voss H.-P., (2020), Anreize und Hemmnisse für die Verwendung und Veröffentlichung von OER in der Hochschullehre: Eine Literaturanalyse und empirische Untersuchung, in: Hochschuldidaktik als professionelle Verbindung von Forschung, Politik und Praxis.
Peer Review Proceedings
  • Weber M., RIAR M., Morschheuser B., (2023), Is Adaptive Gamification just a Theoretical Fairytale? An Experiment in a Text-based Adventure Game for Data Crowdsourcing, in: Proceedings of the 56th Hawaii International Conference on System Sciences HICSS, pp..
  • Korbel J., Riar M., Wiegmann L., Zarnekow R., (2022), Augmented Reality in E-Procurement: Opportunities and Challenges, in: PACIS 2022 Proceedings Pacific Asia Conference on Information Systems, pp..
  • Riar M., Korbel J. J., Xi N., Zarnekow R., Hamari J., (2021), The Use of Augmented Reality in Retail: A Review of Literature, in: Proceedings of the 54th Hawaii International Conference on System Sciences Hawaii International Conference on System Sciences, pp.638-647.
  • Riar M., (2020), Using Gamification to Motivate Cooperation: A Review, in: Forty-First International Conference on Information Systems ICIS, pp..
  • Riar M., Morschheuser B., Hamari J., Zarnekow R., (2020), How Game Features Give Rise to Altruism and Collective Action? Implications for Cultivating Cooperation by Gamification, in: Proceedings of the 53rd Hawaii International Conference on System Sciences Hawaii International Conference on System Sciences, pp.695-704.
Teaching
Grande Ecole (Bachelor cycle) :
  • Algorithmic thinking & programming structures
  • Digital innovation
Grande Ecole (Master cycle) :
  • Is project management