Below you will find a selection of articles that focus on different areas of research at IÉSEG. These are based on interviews with, and research papers authored by, different members of the School’s faculty.
Management
Entrepreneurship, Innovation and Strategy
- Entrepreneurial teams: passion, not greed, breeds success – Jonas DEBRULLE and Johan MAES (December 2020)
- How to better promote women’s entrepreneurship – Janice BYRNE (April 2019)
- – Catherine DEMANGEOT (March 2018)
- Forming entrepreneurial teams – Cyrine BEN-HAFAÏEDH (June 2017)
- Promote routines to enhance team performance – Caroline SARGIS-ROUSSEL (January 2016)
- How can companies access poor consumers in rich markets? – Loïc PLÉ (January 2016)
- Keys to effective corporate branding – Kenneth DE ROECK and François MAON (April 2015)
- Can You Force Change Within a Company? – Anna CANATO (november 2014)
- His business, her business: How different are men and women’s motives for entrepreneurship? – Johan MAES (october 2014)
Human Resources Management
- Clashing work roles may actually lead to creativity – Felipe GUZMAN (February 2022)
- Recruiting employees: how compatibility (Person-organization fit) can drive trust and team performance – Jingjing YAO (December 2021)
- Back to the office: 5 keys to a hybrid management that is both effective and productive –Sonia LEVILLAIN (October 2021)
- Publication of a new white paper for HR and business leaders: how to build sustainable employee engagement during and after the health crisis – Bernard COULATY (November 2020)
- Designing HR practices that stimulate innovation – Antonio GIANGRECO (April 2020)
- Should companies have strategies for encouraging benevolence between staff? – Guillaume MERCIER (October 2019)
- Support for HR found to boost employee commitment and performance – Elise MARESCAUX (April 2018)
- – Elodie GENTINA (March 2018)
- New study reveals pressure on middle managers can lead to unethical behavior & misleading data – João VIEIRA DA CUNHA (January 2018)
- Let’s make a deal: When employees demand special treatment – Elise MARESCAUX (May 2017)
- Employers prefer to promote men… but not always – Ann-Sophie DE PAUW (June 2016)
Corporate Social Responsability
- Latest IBE survey highlights employee views on ethics at work – Simone DE COLLE (November 2021)
- – Simone DE COLLE (December 2018)
- – Frank DE BAKKER (October 2018)
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- CSR communication: What is the impact for companies facing future allegations of social irresponsibility? – Catherine JANSSEN (October 2016)
Management of Information Systems
- How can organizations manage Artificial Intelligence wisely? – Lauren WAARDENBURG (November 2021)
- How technology spreads: An Italian case study – Joao VIEIRA DA CUNHA and Antonio GIANGRECO (September 2021)
- Using technology to manage chronic illness: why patients’ attributional styles matter – Azadeh SAVOLI (November 2020)
- Remote work and mobile technologies: between autonomy and invisible control – Aurélie LECLERCQ-VANDELANNOITTE (Avril 2017)
Marketing & Negotiation
Marketing
- Implementing interpretable Artificial Intelligence (AI) in an organization: Kristof COUSSEMENT and Arno DE CAIGNY (August 2021)
- Six steps for improving diversity and inclusion in marketing – Catherine DEMANGEOT (July 2021)
- Could social media influencers nudge you towards a salad for lunch? Tina Tessitore (July 2021)
- Globalization fatigue – why brands also need strong local identities – Fabian BARTSCH (June 2020)
- When political ideology is a dangerous communication strategy – Benjamin BOEUF (June 2020)
- Why some lonesome teens find solace in Facebook — but perhaps shouldn’t – Elodie GENTINA (January 2020)
- When political ideology is a dangerous communication strategy – Benjamin BOEUF (June 2020)
- Globalization fatigue – why brands also need strong local identities – Fabian BARTSCH (June 2020)
- How can consumers defend themselves against product placement? – Tina TESSITORE (April 2019)
- – Bert PAESBRUGGHE (October 2018)
- – Yvon MOYSAN (June 2018)
- – Elodie GENTINA (Mars 2018)
- – Catherine DEMANGEOT (March 2018)
- How national identity and country-of-origin influence consumer choice – Katharina P. ZEUGNER-ROTH (March 2018)
- – Yvon MOYSAN (August 2017)
- How can retailers increase the adoption of in-store mobile payment? – Gwarlann DE KERVILER & Nathalie DEMOULIN (January 2017)
- Slow speedy shoppers with bespoke flooring- Nico HEUVINCK (November 2016)
- CSR communication: What is the impact for companies facing future allegations of social irresponsibility? – Catherine JANSSEN (October 2016)
- Food deprivation increases the health halo effect – Romain CADARIO (October 2016)
- Changing brands without losing customers – Véronique PAUWELS-DELASSUS (December 2015)
- Personal connection: a key to luxury preferences – Barbara SLAVICH et Gwarlann DE KERVILER (October 2015)
- Leveraging television to improve eating habits- Karine CHARRY (October 2015)
- Keys to effective corporate branding – Kenneth DE ROECK and François MAON (April 2015)
- – Kristof COUSSEMENT (December 2014)
Negotiation
- Climate change: Interview with Professor Hayley WALKER ahead of the COP26 Summit in Glasgow (October 2021)
- Can stress improve performance in negotiations? Jimena Ramirez-Marin and Adrian Barragan Diaz (March 2021)
- – Jimena RAMIREZ (October 2018)
- Building trust for foreigners in China – Jingjing YAO (June 2018)
- Employers prefer to promote men… but not always – Ann-Sophie DE PAUW (June 2016)
- Honor, face, and dignity cultures at the negotiation table – Jimena RAMIREZ-MARIN & JingJing YAO (June 2016)
Economics and Quantitative Methods
Economics
- Removing fossil fuel subsidies will not reduce CO2 emissions as much as hoped – Loïc BERGER (February 2018)
- Who profits from productivity gains? – Hervé LELEU and Jean-Philippe BOUSSEMART (December 2017)
- Taking uncertainty into account to better fight climate change – Loïc BERGER (Avril 2017)
- How to put in place a ‘social selling’ strategy in the banking sector – Yvon MOYSAN (August 2017)
Finance, Audit and Control
Finance
- The new generation of CFOs, shaping financialization – and shaped by it. Marie REDON (December 2021)
- Wealth management: New book provides practical framework for Goal-Based Investing – Romain DEGUEST (December 2021)
- 3 questions to Anne JENY – professor and author of a new book that analyzes the job of the financial analyst – Anne JENY (August 2021)
- – Yvon MOYSAN (June 2018)