[Research Seminar] ICON-PON: “Managing the digital trasnformation of sales units” P. GUENZI – SDA BOCCONI

Speaker: Paolo GUENZI
SDA Bocconi

Date and Location – Friday February 4th 2022 from 14:30 to 16:00 on Zoom

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ABSTRACT

In this Research talk, the speaker will present some projects developed in the last few years at SDA Bocconi’s Commercial Excellence Lab on the topic of Digital Transformation in sales. Such studies gave rise do several publications in international Journals and are part of an ongoing research project on this important and broad phenomenon.

The goal is to present an overview of the different topics, foci and methods we used in this context, to hopefully provide some insights and ideas to stimulate discussion and suggest potential future developments.