[Research Symposium] 2024 Fall Marketing Symposium
Date and Location – Thursday September 19t,h 2024 from 09:30AM to 5PM
Paris Campus, Promenade building, rooms PA23/PA24
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IÉSEG and its Marketing & Sales Department have the great pleasure to host the 2024 Fall Symposium held at its premises in Paris.
This one-day event will feature three distinguished speakers who will present their research and insights on key marketing issues.
Attendees can expect to gain valuable insights on the latest trends and developments in the field of marketing and engage in discussions with fellow attendees and speakers.
The symposium promises to be an exciting and informative event for all those interested in the field of marketing. It will also provide an excellent opportunity for exchanges and networking among attendees.
Everyone interested in marketing research is welcome: professors, postgraduate students, and researchers.
> English will be the working language during presentations and discussions.
presentations
- “Disrespectful Promotions: The Negative Impact of Price Promotions on Products Linked to Stigmatized Identities” by Jennifer ARGO (University of Alberta)
- “The Financial Consequences of Legalized Sports Gambling” by Davide PROSERPIO (University of Southern California, Marshall School of Business)
- “Impact of Randomized rewards on Sales Performance and Effort: Theory and evidence” by Madhu VISWANATHAN (Indian School of Business)