Education
- 2021 : Ph.D. in Business Economics, Ghent University, Belgium
- 2016 : MSc in Communication Sciences, Ghent University, Belgium
Professional Experiences
Academic Experience
- 2023 - present, Head of Digital Marketing Major, IÉSEG School of Management, , France
- 2023 - present, Assistant Professor, IÉSEG School of Management, , France
- 2022 - present, Visiting Professor, University of Antwerp, Antwerpen, Belgium
- 2021 - 2022, Postdoctoral Assistant, Ghent University, Ghent, Belgium
- 2017 - 2021, Doctoral researcher, Ghent University, Ghent, Belgium
- 2016 - 2017, Teaching and Research Assistant, Ghent University, Ghent, Belgium
Scientific prizes and Awards
Awards
- 2022 : Best Thesis (PhD) Award, International Marketing Trends Conference
Published Papers in Refereed Journals
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Mulier L., Slabbinck H., Vermeir I., (2024). Face your fears: Direct and indirect measurements of responses to looming threats, Cognition and Emotion, 38 (1) 187-197.
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Mulier L., Meersseman E., Vermeir I., Slabbinck H., (2021). Food on the move: The impact of implied motion in pictures on food perceptions through anticipated pleasure of consumption, Foods, 10 (9) 2194.
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Mulier L., Slabbinck H., Vermeir I., (2021). This way up: The effectiveness of mobile vertical video marketing, Journal of Interactive Marketing (formerly JDM), 55 (1) 1-15.
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Roose G., Mulier L., (2020). Healthy advertising coming to its senses: The effectiveness of sensory appeals in healthy food advertising, Foods, 9 (1) 51.
Peer Review Proceedings
- MULIER L., Slabbinck H., Vermeir I., (2020), This way up: The effectiveness of mobile vertical video marketing, in: NA - Advances in Consumer Research Volume 48 Association for Consumer Research, pp.556–557.
- MULIER L., Vermeir I., Slabbinck H., (2018), Approach and loss aversion: Consumer responses to approaching and receding stimuli in advertising, in: NA – Advances in Consumer Research Volume 46 Association for Consumer Research, pp.713–714.
- MULIER L., Slabbinck H., Vermeir I., (2017), Fight or flight? Consumers' implicit and explicit emotional reactions to looming threat, in: NA – Advances in Consumer Research Volume 45 Association for Consumer Research, pp.1050–1050.
Teaching
Grande Ecole (Master cycle) :
- Omnichannel consumer behavior
MSc in Digital Marketing and CRM :
- Consumer behavior in a digital world
