Education
- 2013 : Ph.D. in Applied Economic Sciences, Ghent University, Belgium
- 2009 : Applied Economic Sciences, Ghent University, Belgium
Professional Experiences
Academic Experience
- 2022 - present, Associate Professor Marketing, IÉSEG School of Management, , France
Scientific prizes and Awards
Awards
- 2019 : Teaching Excellence Award (in Master program), IÉSEG School of Management
- 2009 : Best Marketing Thesis, Ghent University
Published Papers in Refereed Journals
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Claeys P., Charry K., Tessitore T., (2024). To be real or not to be real? The effect of genuine (vs. non-genuine) depictions of social media influencers on followers’ well-being and brand purchase intention., Psychology and Marketing, 41 (1) 203-222.
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De Kerpel L., Van Kerckhove A, Tessitore T., (2024). Can You Feel the Advertisement Tonight? The Effect of ASMR Cues in Video Advertising on Purchase Intention, International Journal of Advertising, 43 (4) 716-745.
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Zhu Y., Tessitore T., Harrigan P., Coussement K., (2023). A Guide to Graphic Design For Functional versus Experiential Ads: Color-Evoked Emotion and Design Complexity Can Enhance Effectiveness, Journal of Advertising Research, 63 (1) 81-104.
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Weismueller J., Harrigan P., Coussement K., Tessitore T., (2022). What makes people share political content on social media? The role of emotion, authority and ideology, Computers in Human Behavior, 129 (1) 107-150.
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Boerman S., Tessitore T., Müller C., (2021). Long-term effects of brand placement disclosure on persuasion knowledge and brand responses, International Journal of Advertising, 40 (1) 1-23.
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Charry Karine, Tessitore T., (2021). I Tweet, They Follow, and You Eat: The Number of Followers as a Social Nudge to Eat More Healthily, Social Science & Medicine, 269 (2021) 113595.
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Tessitore T., Geuens Maggie, (2019). Arming consumers against product placement: A comparison of factual and evaluative educational interventions, Journal of Business Research, 95 38-48.
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Vermeir I., Kazakova S., Tessitore T., Cauberghe V., Slabbinck H., (2014). Impact Of Flow On Recognition Of And Attitudes Toward In-Game Brand Placements: Brand Congruence And Placement Prominence As Moderators, International Journal of Advertising, 33 (4) 785-810.
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Tessitore T., Geuens M., (2013). PP for 'Product Placement' or 'Puzzled Public'? The Effectiveness of Symbols as Warnings of Product Placement and the Moderating Role of Brand Recall, International Journal of Advertising, 32 (3) 419-442.
Book Chapters
- Charry K., Tessitore T., (2016), Product placement, its supporters and detractors: A quest for balance, in: Handbook of Research on New Advertising Formats.
- Adams L., Geuens M., Tessitore T., (2011), Kan een slank model hamburgers promoten?, in: Annuaire Marketing Jaarboek.
Peer Review Proceedings
- Tessitore T., Van Kerckhove A., Geuens M., (2015), Starting off with an apology: Paving the way to consumer persuasion., in: Collaboration in Research European Marketing Academy (EMAC), pp..
- Tessitore T., Geuens M., Pandelaere M., Cowley E., (2014), Suspicion is a Heavy Armor! A Mindset Account for the Carryover Effects of Suspicion on Unrelated Persuasion Attempts, in: Paradigm Shifts & Interactions European Marketing Academy (EMAC), pp..
- Vermeir I., Kazakova S., Tessitore T., Cauberghe V., Slabbinck H., (2012), The impact of flow on memory and attitudes for in-game brand placements: The moderating role of brand congruence and placement prominence, in: ACR Conference Proceedings, Volume 40 Advances in Consumer Research, pp.868-869.
- Tessitore T., Geuens M., (2012), Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring, in: ACR Conference Proceedings, Volume 40 Advances in Consumer Research, pp.937-938.
- Adams L., Geuens M., Tessitore T., (2010), Match-Up Effects Happen For A Reason: The Impact Of Activating Persuasion Knowledge On Endorser Effectiveness, in: ACR Conference Proceedings, Volume 38 Advances in Consumer Research, pp.583-584.
Teaching
Grande Ecole (Bachelor cycle) :
- Applied marketing analysis
Grande Ecole (Master cycle) :
- Contemporary marketing communication strategies
MSc in Digital Marketing and CRM :
Post graduate program :
