In a context where mobile use exceeds PC use, retailers offer to their customers many channels through which they can interact and shop.
Online, mobile and in-store experience are no longer considered by customers as separate channels.
The challenge for retailer is to integrate brick-and-mortar, mobile and desktop experiences to provide a seamless omni-channel experience.
During this workshop, we will welcome keynote speakers such as Peter VERHOEF and Lanlan CAO as well as doctoral candidates conducting research on omni-channel in retailing.
The participation to the workshop is free but you must register.