IÉSEG students work with Danone on product & brand innovation challenge
04/18/2018
In the framework of the School’s partnership with Danone, nearly 400 2nd year students on the Grande Ecole program have been working on real product and brand innovation challenges supplied by this leading international food company.
As part of their marketing management course, they have been split into small groups, of around 5 students, to work on issues related to different dairy brands within the Danone portfolio; Actimel, Activia, Taillefine, Danette and Velouté Fruix.
Following a presentation of the dairy food market and the company’s objectives in this domain, the students were asked to look at ways to innovate for the different brands (whether in terms of potential new products, target consumers, or branding).
Each group will have to present a summary of their findings, which will be submitted to the company who will then select the winning ideas. These are due to be announced during the School’s next Graduation ceremony (19 May 2018), which is being
sponsored by Danone, represented by IÉSEG alumnus Bruno de Fougeroux (General Manager Danone Water France & Benelux).
Professor Véronique Pauwels, who is responsible for this course, explains: “This is a fantastic opportunity for students to work on real marketing and innovation challenges with a leading global company. This will provide them with extremely valuable experience for their future careers. We are very grateful to Danone for this collaboration and look forward to their feedback on our students’ proposals.”