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How to effectively conceive and implement design thinking
10/08/2024
Design thinking is a human-centred approach, used to solve problems and stimulate innovation and creativity, that was developed in the United States in the 1980s. Many companies/organizations in sectors as varied as healthcare, education and finance have used this approach – which is sometimes praised, sometimes criticized – to innovate or improve the user experience. We spoke to Joanna SERAPHIM, professor of practice and design thinking facilitator, about the key elements of design thinking and the pitfalls that organizations should avoid when they use this approach.