Doing business in post-Covid China: an interview with Laurie Ann Underwood
06/27/2023
According to the French Chamber of Commerce in China (CCI France Chine), France had more than 2,100 subsidiary companies employing close to 445,000 people in 2022, making it the ‘first European investor in China’ in terms of the number of companies. The pandemic and China’s zero-Covid policy had a strong impact on international companies working in (or with companies based in) China.
Laurie Ann Underwood, a faculty member at IÉSEG and an author of several books on doing business in China, explains how the business environment has changed since the zero Covid policy ended. She also gives some tips for companies looking to expand or move into China and how European-based companies can work effectively with their counterparts when travel can be difficult.