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From academic research to pedagogy: how do IÉSEG students benefit from their professors’ expertise?

Our School

10/23/2017

academic research and pedagogyIÉSEG approaches the learning experience of each student as a cross-fertilization between research and teaching: through their research, our professors are constantly renewing their expertise, and teaching allows them to test new ideas that enrich their research. Some examples are listed below.

Rigor and academic excellence are part of IÉSEG’s DNA, and serve to educate students.

Some of the best international reviews publish research conducted by our professors. This allows our students to benefit from the latest developments in economical and managerial sciences. The School thus encourages its professors to create a Master elective course directly related to research topics.

IÉSEG offers its Master students over 300 elective courses, such as:

  • ‘Great leaders’ and ‘Decision and leadership’ taught by Jacques Angot, whose main research topics are leadership, the rationales of company co-design and co-development and leadership coaching.
  • ‘Loyalty program and CRM’ taught by Nathalie Demoulin, who mainly researches questions concerning client loyalty in retailing sectors.
  • Monali Hota is specialized in the behavior analysis of consumption in children. She offers a course entitled ‘Children as consumers’.
  • Students also have access to the course ‘Auditing and Controlling Corporate Social Responsibility’, taught by Lies Bouten, who is regularly consulted by a number of companies in order to establish CSR indicators.
  • Loïc Plé, whose research focuses on new Business Models and client integration in these models, offers 1st-year students a flipped classroom course entitled ‘Business exploration’, directly related to his themes of research.

These research skills also serve in student project realization and for corporate accounts.

IÉSEG currently possesses one of the most renowned teams of professors in Europe in terms of Corporate Social Responsibility and Ethics. These professors have introduced a project where different companies submit specific CSR issues. All 3rd-year students in the Grande Ecole Program participate in this project, and must work to resolve one of these issues.

preview-department-marketingThe last class worked on Corporate Social Responsibility issues, submitted by Camaïeu and Uniqlo, under the supervision of the professors François Maon, Julie Bayle-Cordier and Maria Castillo. All three are CSR experts, and François Maon coordinated several special issues of prestigious international reviews, such as the Journal of Business Ethics, on this subject.

During the semester dedicated to their final dissertation, students have the opportunity to work in close collaboration with their professors, and to work on their professors’ research. This is a chance for them to have a real learning experience focused on their professors’ research topics. Following this experience, some students co-write articles or case studies with their professors. For example, Maylis Portmann co-wrote a study with Jacques Angot about the Chênelet, a solidary SME. Upon completion, they submitted the study to the Centrale des cas et des médias pédagogiques.

The research and analysis methodology acquired by students for the final dissertation is a key skill for their future lives as managers.

These different initiatives show the strong links between research and pedagogy, and serve to develop the type of the changemakers that IÉSEG strives to shape.

Discover other examples of our professors’ expertise.