IÉSEG launches new Digital Commerce Chair with the Adeo Group and Leroy Merlin
10/22/2015
Created in September 2015, the new Chair in Digital Commerce is the result of a long-term partnership between IÉSEG and Leroy Merlin France and the Adeo Group.
Working in partnership with the IÉSEG Center for Marketing Analytics (ICMA), the new chair will focus on research topics related to both digital commerce and big data: including the consumer life cycle, sales predictions and the omni channel process.
According to Koen De Bock and Kristof Coussement, professors at IÉSEG and co-directors of ICMA: “We are delighted to launch this new partnership with Leroy Merlin France and the Adeo Group. Establishing innovative and value-adding research projects on marketing analytics, inspired by and at the service of actual business needs, has been our trademark since our foundation.”
In terms of educational activities, the Chair will also help to support the development of IÉSEG’s new MSc in Big Data Analytics for Business program that has been launched in September 2015. In the framework of this partnership, students following the program will have the opportunity to tackle analytical challenges related to real-world problems and develop a network of professional contacts in the sector.
“We are delighted to further strengthen our long-term collaboration with Adeo Group and Leroy Merlin. IÉSEG works closely with companies to train future leaders and to conduct research related to real business issues and challenges,” says Sophie Guérin, Director of Corporate Relations at IÉSEG. The Chair developed with Adeo and Leroy Merlin is in line with these objectives.
Dimitri Lecocq, Director of Omni Channel processing at the Adeo Group, explains: “The creation of the Chair builds on our historical collaboration with IÉSEG. The dynamism of the school and its willingness to provide operational solutions to companies, based on know-how, has contributed significantly to this decision. Discovering, learning, innovating and capitalising, will all be key elements of this collaboration”.
“The collaboration between our teams and specialists from ICMA should enable us to accelerate the omni channel transformation process at Leroy Merlin France and the Adeo group, both in terms of Digital Commerce and Big Data.”