IÉSEG Lille, winner of the 2015 Auchan Challenge
06/08/2015
In May, a team of students from the IÉSEG campus in Lille won the 2015 edition of the Auchan Challenge.
Organized by Auchan, a total of 26 business schools and universities worked on cases submitted by the hypermarkets in their regions. In each of the five regional branches of Auchan a finalist was nominated.
The 5 teams that went through to the final in May worked on the resolution of a case study on the attractiveness of traditional fresh products for the youth market, which is a real business issue for Auchan. The students, in addition to their own personal and academic knowledge, were also supported for a limited time by their marketing professor.
At the end of the final, the team of IÉSEG Lille students were named the winners of the 2015 Auchan National Challenge.