Back

Widely recognized in national and international rankings for the excellence of its programs, the quality of the student experience on its campuses and the high level of professional integration of its young graduates, IÉSEG is committed to delivering more than just a degree or an academic experience. The School is also comitted to supporting young people as they grow, find themselves, and become well-rounded adults with their own aspirations, career and life goals.

This is the idea behind IÉSEG’s latest promotional video, which features the slogan “At IÉSEG, become the person you’ve always dreamed of being!” Through this inspirational 45-second video, the audience follows the journey of four inspiring graduates and discovers a pivotal moment in their studies at the School.

Authentic – the keyword of a 100% IÉSEG commercial

The School’s first-year students were asked to select the graduates who particularly inspired them from among the many iconic graduates of IÉSEG… In the end, Warren HENRICUS (Chief Financial Officer at Julius Baer International), Nicolas MESSIO (Sales and Marketing Director France and MICE at Disneyland Paris), Agathe MONPAYS (Managing Director of Leroy Merlin France) and Ophélie VANBREMEERSCH (founder and Managing Director of Lunettes de Zac) were selected.

Once selected, the four graduates looked back on their years at IÉSEG and shared their most memorable experiences. The aim was to identify a key moment that stood out for them, a life experience that changed them and helped them become the graduates they are today. Community life, a significant encounter, an impactful classroom experience… it all comes together in this commercial.

Shot on the School campus, the commercial brought together 70 students, who either played extras or played the part of the four graduates during their studies. An unusual and exciting experience for the students, which enhances the search for authenticity desired by IÉSEG.