IÉSEG student’s charity challenge for Christmas
01/07/2016
Arthur Berthault
Arthur Berthault, a 3rd year student in the Grand École program, recently ran a very successful charity initiative in Lille over the Christmas period. Together with friends, he launched a challenge on Facebook to collect 3,000 presents to distribute to homeless people in the city of Lille over Christmas.
Arthur came up with the idea after meeting with a homeless person in Lille and through his social entrepreneurship course at the School. The initiative, quickly created a buzz in the French media and on social networks, and more than 20, 000 objects (clothing, food ..) were collected and distributed in 3000 packs.
You can read the news articles (in French) on the Voix du Nord or L’Obs websites and visit the Facebook page.