IÉSEG students work on a Photomaton challenge
01/04/2018
From September to December 2017, and as part of their Consulting Skills course, over 800 IÉSEG Master students worked on real case studies developed in partnership with Photomaton. Part of the international group Photo-me, Photomaton sells photo booths, minilabs, photocopiers, and laundromats, etc. in France.
Students worked in groups of six, under the supervision of the Professors Joao CUNHA, Fatma GUNERI, Ghassan YACOUB and Omid NOROOZI, to develop a “laundromat of tomorrow”. The team of professors then selected 36 Master students to present their innovative laundromat proposals to representatives from Photomaton on December 13th.
Working on real case studies
“IÉSEG regularly develops this type of project with companies in order to allow students to work on real case studies. During their work on this project for Photomaton, students were able to research data and information related to technology in creative ways,” Joao CUNHA explained.
“This challenge also enabled them to look at how to revolutionize a mature industry. In this way, they will be ready to manage this type of case study when they enter into the professional world,” he added.
Testimonial
Laura MEZIAT, Marketing Manager for Photo-Me International PlC noted: “The students succeeded in imagining laundromats of tomorrow by taking into account economic and social projections. They were able to make ‘Washing one’s laundry’, a banal, daily act, interesting through the creation of real business applications. This project collaboration was very enriching for Photomaton.”