“Managing the Gen Z: understanding new behaviors”: interview with Elodie GENTINA
10/12/2023
The Gen Z, which represents around a third of the world’s overall population, is gradually integrating the workforce. According to Elodie GENTINA, author of a new book* (written in French) on the Gen Z, many companies are struggling to understand, attract or retain these young employees. She speaks about her new book and gives some advice for companies and managers in terms of recruitment, retention or the products that are specifically aimed at the Gen Z.
What is the aim of your new book “Managing the Gen Z: understanding new behaviors”?
The Gen Z is still integrating the job market but has been actively contributing to the business world for some time, notably through its environmental, ecological, and social concerns. Many companies are finding it difficult to understand, attract and retain this young talent. So, just how can companies manage the Gen Z?
My new book aims to answer this question by shedding light on the specific characteristics that define the Gen Z, within the context of the workplace environment. I seek to provide a detailed analysis by deciphering their behavior in society (their relationship with parents, peer groups, schools, etc.), which is different from those of other generations.
The book is designed to be very practical. It draws on field work and surveys I carried out as part of my research (over 6,000 questionnaires in the period 2020-2022, and interviews with young people and managers), as well as testimonials and interviews with over 50 company directors, HR managers and talented young people.
Élodie GENTINA