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Online reviews: here’s what companies need to know about consumer reviews
01/23/2025
Consumers review hotels, restaurants, attractions etc., and other destinations via online platforms every day. TripAdvisor has already registered more than 1 billion reviews. Many top retailers and websites, ranging from Amazon to Google, have developed their own review platforms. These evaluations shape consumer opinions and intended behaviours.
A recent study published by a team of international researchers sheds new light on how and why consumers review differently from one another. They find that reviewers can generally be classified into one of three reviewing profiles which companies and platforms can use to interact more efficiently with customers reviewing.