Bachelor in International Business Program

Through this course, students are exposed to different types of activities, such as readings, presentations, debates, role playing or report writing, that help them get a better insight of what a company is, what it is composed of, how it works, and how it fits within a broader environment. The course also helps students evaluate the quality of information, know where and how to search for information, and how to triangulate the different sources.

This course provides an overview of the basic features of legal rules. Students will be taught to think strategically as to the choice of mechanism ensuring the implementation and enforcement of her/his own rights. The course should enable students to employ basic legal jargon confidently and appropriately while understanding the fundamental legal rules common to every legal system.

This course introduces the core concepts and methodologies in the field of study of business ethics and discuss its practical application for decision-makers (e.g. managers, entrepreneurs, public officials) who have to manage the relationships of their organizations with different stakeholders. During the course, the main normative ethical theories (deontology, utilitarianism, virtue ethics) will be discussed, exploring their usefulness to analyze today’s decision-making and negotiation processes within organizations, and their relevance for corporate responsibility towards all organizational stakeholders. Participants will examine the main concepts and practical application of Corporate Social Responsibility (CSR) and stakeholder theory by discussing real case-studies, analyzing their rationale and impacts.

This course presents fundamental mathematical principles that are useful in business. Typical interactive class sessions of 2h50 consist of the introduction of a new concept or skill, worked out in a number of different examples or case studies, interspersed with similar exercises to give students the chance to practice Mathematics skills on their own (and in small group situations). Active participation in class activities and discussion is necessary for students to master the concepts and skills. During the online tutorials of 1h50, students will ask questions and then form groups with a leader. Each group will solve the exercise and send the group work to the professor.

IÉSEG Approach: Toolbox for Academic and Professional Success

This course is composed of five separate modules (Career & Networking, Oral Communication, Research & Writing Skills, Effective Persuasion through Debate and IÉSEG Approach). The main purpose of the course is to facilitate an effective integration of the students within IÉSEG, the BIB program, and the higher education context.

This course is intended for beginners to marketing. Despite the likely diversity in their career aspirations, given the comprehensive role of marketing in the functioning of organizations, all students are expected to show interest, curiosity, and motivation to learn about this topic. Students will have the opportunity to apply theoretical models and frameworks to practice using various tools; including short exercises and assignments, conducting research to identify relevant industry examples, evaluating high-quality case studies that demonstrate key learning points, and engage in active simulations.

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This course aims to help students improve their basic language skills on speaking, listening, reading and writing. It also prepares students for the TOIEC listening and reading test. The course uses a variety of interactive activities, individual, self-study tests, and presentations.

This course is all about learning to think like an economist. We will develop a toolkit to help you view the world through the economist’s lens, enabling you to better understand the world around you and to improve your analytical and decision-making skills. The course explores the key topics in microeconomics and macroeconomics. You will learn to analyze market behavior of firms and consumers, understand where prices come from and why governments may choose to regulate markets through taxes and other policies. You will also explore aggregate economy-wide phenomena such as growth, business cycles, inequality, inflation, and unemployment. 

This course aims to introduce students to the functioning and organization of financial institutions, financial markets and financial instruments valuation. The course will introduce the students to different financial tools and concepts. 

This course aims to introduce students to the fundamentals of management accounting: its role in the organization, its main methods, and objectives. The students will learn to distinguish management accounting from financial accounting, calculate costs using different methods, elaborate control tools based on specific situations, and enable them to discuss the appropriate methods and their findings.

Relationship Skills Discovery; Business Game 1; English for Managers

This course is composed of three separate modules (Relationship Skills Discovery, English for Managers, and Business Game 1). There is a total of 32 hours of class time spread over the 3 modules. The main purpose of the course is to encourage student reflection in key skills and competencies necessary to lead a successful career, and to enhance their decision-making skills in real-life market scenarios. As part of PPD, the English for Managers course blends interactive courses and digital learning in developing students’ ability to apply English in business-related contexts. In a semester-long project, the students are given various business-related tasks that hone their oral and written English communication skills. 

This course introduces the basic tools of statistical analysis. Theory will be combined with extensive data collection and computer-assisted laboratory work. Students will be encouraged to develop an attitude of mind that accepts uncertainty and variability as part of problem analysis and decision making.

This course introduces students to key principles and theories related to intercultural management. Topics include definitions, elements, and images of culture; objective and subjective culture; the stumbling blocks to intercultural communication; recognizing the elements of nonverbal communication; E.T. Hall’s model; space, time, and context; Kluckhohn and Strodtbeck’s cultural orientations model; Hofstede’s national cultural dimensions model; Trompenaars’ cultural dimensions model and the 4Rs approach; the GLOBE project; culture shock and intensity factors; Rosinski’s COF model and profile; application of different models seen in the first semester (6 spheres of inclusion, Diversity Icebreaker).

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For their first internship, students spend one month in a company in a position that does not entail too much responsibility to give students the opportunity to observe without too much pressure, while gaining useful insights into the day-to-day operations of the firm or establishment. The missions and functions that students carry out at this stage typically include the following tasks: production line worker, stacking and labelling, contributing to inventory management, cashier, preparing orders, hotel maid, or humanitarian missions, etc.

This course gives students an introduction to data analytics and visualization with a focus on financial applications and managerial practices. Covering topics from both corporate finance and financial markers/services side, the course aims at providing learners with necessary formation and various essential skills on understanding types and structures for financial time series and cross-sectional data, basics of financial modeling and forecasting, and communicating managerial decisions using data visualization. Students will acquire hands on learning experience via Microsoft Excel, Tableau and R.

This course aims at introducing and mastering the basic commands of financial accounting and developing students’ understanding of firms’ financial reporting. The course is designed so that students will be able to analyze firms’ fundamental and daily transactions and further build and interpret the main financial statements. Topics that are covered are: financial statements from an economic point of view, the financial statement environment, links between balance sheet, income statement and cash flow statement, recording of common business operations, inventory, depreciation, among others.

This course deals with economic relations and interdependence between states. The course focuses on international trade of goods and services. Students are introduced to critical overview of theoretical, empirical and policy issues relating to international economics. The understanding of international economic processes is of grave importance for those who wish to work and pursue a career in the field of economy, business cycle, international relations and public administration.

This course helps students understand and address the challenges and opportunities that information technology presents to managers as leaders and strategists.  Topics include: business in the digital age, surveillance of remote work and customers, dashboard design and audit, networks as information systems, and systems mapping and thinking, among others.

This course introduces Operations Management and covers key topics such as project management, network analysis, use of MS Project Materials Requirements Planning sheets, lot-for-lot, EOQ & Part Period Balancing methods. It also describes how MRP fits into MRPII. The students will learn to identify problems with MRP use, and learn key production concepts like mass production, lean manufacturing and supply chain management. The course combines interactive courses, company visits, and simulated business games. 

This course integrates two key people management topics: a) human and organizational behavior; and b) human resource management. The course allows students to better understand their own personality, values, perceptions and motivations and their implications for organizational settings. Then, the course applies such concepts in presenting the different practices firms implement in managing their human resources, like the recruitment, selection, training, performance management, and compensation of employees.

This course aims for students to be operational, efficient and act ethically in any selling situation in an international and intercultural environment. The topics covered in the course will give the students the necessary theoretical knowledge to understand the sales process and its phases, the different sales techniques, the alternative personal selling approaches, trust, and sales ethics, etc. The course will help students understand how to build long-term and trusting relationships with their customers.

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Core Electives and Specializations (each elective = 2 ECTS; students must validate 10 ECTS total)

FinTech:
This course combines principles of finance, technology management, and innovation management. The course presents how FinTech could create value for businesses, and students will learn about Fintech applications in various categories, like payment, advisory service, financing and compliance. The course also discusses emerging technologies in FinTech and helps students to identify and develop potential FinTech solutions.

Advertising Communication:
The course is based on theory but also on the study of cases, advertising analysis, reflection upon the evolution of advertising students will study the challenges related to communication and advertising, learn the strategy, and then create their own advertisement.

Consumer Behavior:
This course requires fundamental knowledge of the marketing discipline and strong notions of research methodology and the retail environment. This course requires students to apply concepts and theories learnt in Marketing Management. Students are expected to critically consider new concepts and theories to integrate them in practical case studies.

Design Thinking:
This course explores the fundamentals of creativity and problem-solving approaches to innovation and proposes an immersive experience in Design Thinking. From a concrete “problem space,” students will learn to observe, listen to, and empathize with potential users. Students are encouraged to think creatively in order to propose and prototype novel solutions. This course involves working in groups in an intercultural setting through a Design Thinking Challenge, participating in classroom discussions and carrying out relevant activities and readings to ensure both a shared learning experience and an individual depth of knowledge.

Entrepreneurship and New Business Development:
This course explains and illustrates the unique qualities of the entrepreneurial process. Students will understand the significance and dangers of business plan writing and appreciate the different purposes and audiences for business plans. Students will also learn to evaluate the attractiveness of product ideas and the feasibility of business models, and practice presenting their business ideas.

Leadership Development:
This course aims to explore, analyze and improve one’s leader behavior with the intention of developing a strong leader identity (posture and identity of a positive leader) and corresponding narrative. Through a strong experiential, reflective, and individualized approach, the students are challenged to develop their leadership compass.

Talent Management:
This course introduces the building blocks organizations use to manage the performance of individuals, teams, and total organizations. Students will learn how to create a work environment that enables employees to thrive. The course explores the major facets of talent management from developing core competencies to the design and implementation of performance management systems to identifying, assessing, and developing talent, to delivering performance coaching for individuals and teams to driving employee engagement and retention. 

Sustainable Supply Chain Management:
This course focuses on the integration of environmentally and financially viable practices into the complete supply chain lifecycle, from product design and development to material selection. In this course, students will learn the proper management of related environmental, social, and economic impacts in constructing and maintaining effective and efficient global supply chains.  

Industrial Realities:
This course uses flipped learning as it provides planning and control tools for management of operations. In this course, students learn about materials requirements planning, rank order clustering, to-from analysis and just in time using actual cases, company observations and business games.

This course is composed of three modules: (1) Personal and Professional Development elective, (2) Business Game 2, and (3) Career Program. The primary aim of the course is to enhance students’ knowledge and abilities in interactive and professional situations, as well as apply integrative learning to the BIB2 courses.

Sample list of Personal and Professional Development Electives:
> Bridging futures: Long time thinking for personal and professional growth
> Mindfulness and Management
> Self-confidence through drama
> Doing business in the south: Solving poverty through entrepreneurship and micro finance
> European Union: A geopolitical and economic history
> Introduction to cultural and social anthropology

This course focuses on the integration of digital technologies in business processes. It takes the offset in the fact that all sectors are affected by competition from digital mature players. For this reason, organizations need to design their business for digital competition. The course will focus on the components of a digital design and go in depth with these components though theory and case studies.

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By the time of their second internship, students will be equipped to leverage what they have learnt throughout their courses, their personal and professional coaching sessions, community-driven activities and specializations to undertake more complex and serious engagements at companies with higher levels of responsibility. Missions on the junior assistant level can take place in a variety of fields (e.g. sales, finance, management, marketing, HR, etc.), depending on the student’s professional project and future aspirations.

This course primarily aims to equip students with the necessary knowledge and skills needed to successfully complete their program’s capstone project. In order to do so, the course broadens students’ background on widely studied fields such as economics, business and management, and provides them with key competencies in research methodology and dealing with scientific papers. 

This course primarily aims to give students some concrete tips, tools and techniques to carry out daily managerial duties. The course provides a practical overview of HR activities that future managers will face directly or indirectly in their careers. Taking a participative approach, it explores a practical overview of the HR role, including the full process of recruitment, legal requirements and ethical issues, managerial duties from on-boarding to the departure of an employee, and the use of training tools and learning & development strategies.

This course allows students to master all the commons tools that they will meet in companies to solve a practical problem. Emphasis is put on being able to model the problem while a software will solve it. The course covers key topics such as Linear Programming (LP), allocation of resources, Maximization and Minimization problems, Linear Programming, and Sensitivity Analysis.

This course is composed of three modules: (1) CSR Project, (2) Business Game 3, and (3) Study Tour. The primary aim of the course is to enhance students’ interdisciplinary skills. For the CSR project, the students will work on practical, real-life cases of companies in different industries and will address these business organizations’ impact on society by analyzing, discussing and suggesting solutions to specific issues and challenges they face in their efforts to integrate corporate social responsibility (CSR) principles in the way they develop their business activities. For the Business Game, students will be managing a simulated international company, and making decisions on day-to-day operations involving issues related to Marketing, Production, Logistics, and Finance. Together, both modules aim for students to apply the knowledge gained from the BIB program in overcoming the various challenges of running a business in a sustainable and ethical manner.

This course is designed to immerse students into the theory and practice of Strategy, with a strong focus on internationalization. This course addresses the fundamentals of strategy and advanced concepts in international business. Participants will learn by applying theoretical frameworks and through readings, discussions, debates, short lectures, case studies and presentations.

This course brings to light the development of more responsible and sustainable, and effective organizations through different approaches to business, revised strategic policies, novel and more inclusive governance practices and systems, and innovative business models. Using a student-oriented, flipped learning approach.

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At the end of the program, students complete a Capstone Project where they apply the theoretical concepts they learned throughout their curriculum to the context of their third-year internships. The objective of this exercise is to develop skills in analysis, research, organization and presentation applied to real-life situations. Students present and defend their Capstone Project in front of a jury.

For their final internship, students are asked to integrate into a company to lead missions with a growing sense of responsibility, facing tasks requiring autonomy and initiative. Such extensive and complex engagement gives students an excellent opportunity to become familiar with a firm and showcase their ability to analyze problems, be part of a team of decision makers, and propose viable solutions. In order to ensure an optimal student-employee fit and an enriching student experience, this internship must be in line with the specialization chosen by the student and his or her professional project.