16 months
(part-time)
Executive MBA Program
Lead impactful transformations for responsible business and a better society.
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English
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Paris & online
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€39,000
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2 per year
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90 ECTS
Accreditations
Program
Delivered in a modular format over 16 months, the program integrates the latest knowledge, tools and techniques to provide you with the competences to think through our VUCA world and create sustainable value for positive impact on society and organizations. It brings together, in a unique learning journey, the pedagogical and human value of face-to-face, immersive four-day workshops with the advantages of preparatory online interactions.
The program consists of eight modules, a customizable elective component, and two reputation-building elements (growth and career development strategy and capstone project).
Course content
Electives
Students have to take a minumum of two Electives. Students may take two additional electives (i.e., a maximum of four).
In order to personalize their learning experience, the participants choose from a series of electives each semester. Project Management, Luxury Marketing, Big Data Analytics, Artificial Intelligence and Strategic Innovation, Fintech are examples of the electives to choose from.
Capstone project: professional consultancy thesis
During the latter part of the program, participants work on a Professional consultancy thesis with the guidance of a dedicated academic advisor. The purpose of the project is to enable participants to work on a concrete organizational or business problem, in the process of developing expertise in the domain of their choice and developing their capacity to design effective interventions in organizations.
Educational Construction
A Professional Advisory Board including external personalities is working on the directions of the program to ensure that they meet the requirements of businesses. In addition, an education committee including all IÉSEG faculty and CEGOS experts who provide teaching in the program initiates innovative teaching modes in the various modules.
ECTS
Financial accounting
Measuring and reporting financial information
Performance measurement
Budgeting and control
Practices of management accounting
Financial analysis
Financial ratios
Time value of money
Financial risk
Factors affecting financial investment decisions
Business economics
Economic concepts for market analysis
Economic cycles
Major trends and industry transformations
Scenario planning
Organizational transformations
Building agile organizations
Sustainability and organizations
Sustainable Development Goals
Climate change
Systems thinking
Stakeholder engagement
Business ethics
Corporate social responsibility
Diversity
Equity and inclusion in organizations
Environmental and social governance
Reporting Measurement and communication of ESG outcomes
Key concepts of entrepreneurship
New venture strategies
Characteristics of entrepreneurial firms
New product development
Business model innovation
Frameworks for innovation processes
Design thinking
Value proposition frameworks
Research and development strategies and processes
Innovation challenges
Vision mission and objectives of the firm
Frameworks for strategic analysis
Processes of strategy formulation
Defining competitive advantage
Corporate governance
External and internal analyses
Analysis
Value chain analysis
Resources and capabilities
Issues in strategy implementation
Evaluation of business performance
Specific courses to the Executive MBA
Understanding the components of authentic leadership
Key leadership issues
Leadership mindset
Trust & performance
The essence of formulating a 360° view- team development
Watching yourself & learn
Inspirational vision of one’s own leadership
Cross cultural and cross-generational leadership
Organization theory
Organizations impact
Supply-chain management and production
IS organizations
Organizational behavior
Marketing management in an international environment
HRM (SWP new trends engagement)
3 days on site seminar: consultancy project
Introduction to research
Research methods: Research terminology Literature review process and analysis of published research
Quantitative research
Principles
Causal theories
Hypotheses and testing, etc
Qualitative research approaches
Mixed methods
Issues in data collection
Validity and reliability of research
Vision of professional goal and strategy
Multi-step action plan to achieve professional goals
Know how to use personal and professional network
Personal branding
MBTI
Onboarding Seminar
One day seminar (team induction)
Initiating as a project
Defining project planning
Issues in executing the project in line with budget
Time and scope requirements
Control and management of the execution of a project
Transfer of the results of a successful project
Luxury consumption patterns: segmenting the market
Understanding purchasing process
Developing a relationship with customers
Luxury brands development: brand extension licensing and co-branding
Luxury Product/service price and portfolio: integrating creativity and design managing quality
Fixing and managing price
Managing the Portfolio
Luxury brand communication: Luxury retailing and business models
Managing internationalization
Foundations and applications of CRM
Analytical CRM
Customer lifecycle analytical approaches
Identification of good prospects for customer acquisition
Customer development via up-selling or cross-selling
Customer attrition/retention management
Big Data and anlaytics managerial problems and techniques
Artificial Intelligence (AI) for business
Overview of machine learning
Supervised learning
Unsupervised learning
Reinforcement learning
Deep learning
Organisational managerial and ethical implications of AI
AI use cases and applications
Strategic innovation dealing with AI and emerging technologies
Fintech industry overview
Fintech vs traditional financial services
Industry segmentation
Main segments and markets (challengers banks payment institutions p2p lending and other lending compliances businesses BNPL)
Fintech business models: from D2C (direct to consumers) to B2B2C
Partnership and platform economy
The fintech value chain
Legal and compliance
Open banking and PSD
Creating a fintech product and challenges
Models of consumer behaviour
Cultural influences on consumer behaviour
Personal and social influences on consumer behaviour
Psychological influences on consumer behaviour
Responsible marketing and vulnerable consumers
Understand the changing nature of customer requirements in business contexts
Understanding the challenges posed by digitialization of business environments and learn ways to harness these ame to your advantage
Understand the importance of customer centricity as key to the success of organizations
Understanding the role of marketing and sales in business contexts
Professional consultancy thesis or professional experience report (including entrepreneurial experience or regular work experience).
Note: Information about the MBA – Executive Track is as of October 2023 and may be subject to change.
Executive MBA pedagogy
Interactive and diversified teaching methods
> Increase learning efficiency
> Encourage you to put into practice new concepts learnt
> Stimulate discussions between participants and with contributors
> Alternate personal work and group work
> Encourage you to take a step back and gain new insights
> Deepen understanding of issues tack
Teaching methods used
> Case studies
> Corporate games
> Group coaching
> Group discussions
> Role playing
> Lectures
> Blended learning via a collaboration platform dedicated to program participants
Assessment
Courses and modules are assessed via a variety of assignments (e.g., pre-work, in-course work, post-course assignment), which constitute an integral part of the Participants’ learning experience, development and transformation.
The program is conceived so that there is a mix of individual and group assignments, oral and written work.
The weighting of each piece of assessment of a course / integrative project is communicated in the corresponding syllabus (on IÉSEG-online).
A module’s grade is calculated on the base of final grades of the courses comprised in the module and the final Integrative Project grade, weighted by the corresponding number of ECTS credits.
Workshops and Corporate Events
Alongside the courses, the program includes various workshops and corporate events to further develop your personal and professional skills. These cover a range of topics, such as conflict management in cross-cultural environments and intercultural communication.
Our Career Program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.
General contact
For further information on the MBA program, please contact our Executive Development Admissions team.
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