Make a donation
简体中文fresen

High School Summer Program – Program Content

Experience college-life!

  • Format

    2 weeks

  • Languages

    English

  • Location

    Paris – France

  • Fees

    €3,850

  • Intake

    July

  • Credits

    4 ECTS

Accreditations

PROGRAM

During the High School Summer Program, students will attend introductory courses related to business and management. Students will also enjoy the Parisian life and French culture through a variety of cultural activities and their host families. This will be a unique opportunity to experience college life and exchange with international students!

Learning Objectives

During 2 weeks, students will take a variety of courses to deepen their understanding of business and management. This program will enable them to develop solid academic skills that will pave the way for their future college admissions and student life.

Course Content

  • 2 intensive courses taught in English, 36 contact hours
    Upon completion of the program, students will get a certificate and a transcripts

ECTS

Week 1: Introduction to International Business and Management (16 contact hours)

2

Description

2


At the end of this module, students should be able to:

Understand major challenges the world is facing

Understand how to build an adequate response through a collective visioning process and preparation of changemakers


Introduction to International Business and Management
in Details

Week 2: Marketing Fundamentals in the Digital Age (16 contact hours)

2

Description

2


At the end of this module, students should be able to:

Understand Brand as a Concept and strategy that links INDIVIDUALS to their own CORPORATE brand

Have an appreciation for a career in BRANDING in a diverse world of marketing products

Explore current tools to influence relationships with consumers in today’s Digital and Social world

Employ a useful branding model on a team to execute a creative brand strategy for a product that goes from BRAND AWARENESS to INSISTENCE using the framework of the 4C’s: CONTEXT, CUSTOMERS, COMPETITION, and CAPABILITY


Marketing Fundamentals in the Digital Age
in Details

Corporate Sessions (4-8 contact hours)

TO BE CONFIRMED

 

Several French Culture classes will be offered in the afternoon.

Grades and Credits

Students’ work is graded out of 20 points, the lowest passing grade is 10/20. Grades may be awarded for final examinations, individual and/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.

Grades and Credits, Transcription and Credit Transfer

General contact

Claire ROTURIER

short-term-programs@ieseg.fr