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Master in Digital Marketing & Customer Experience Management

Lead the digital revolution, inspire customer experience.

  • Format

    3 Terms + Capstone Project

  • Languages

    English

  • Location

    Lille

  • Fees

    €18,200 (Fast Track) / €21,200 (Regular Track)

  • Intake

    September

  • Credits

    120 ECTS

Accreditations

Overview

The Master in Digital Marketing & Customer Experience Management is a program completely taught in English which prepare future managers to work in Digital Marketing and Customer Experience Management, two rapidly emerging and complementary fields that represent new ways of conducting marketing and improving customer experience.

The program focuses on combining theory with practical knowledge. This is the foundation for the development of all professionals who would like to improve their effective digital marketing strategy by capitalizing on customers’ data. Students will also gain an understanding of the importance of ethical managing customer experience in a day-to-day business environment. 

QS Business Masters Rankings 2024: IÉSEG is ranked 33rd worldwide for its Master in Digital Marketing & Customer Experience Management.

Director’s foreword

Master in Digital Marketing & Customer Experience Management

Dr. Nico HEUVINCK

Academic Director, Professor of Marketing

EMPOWER YOUR INNOVATIVE MINDSET TO BOOST DIGITAL & CXM STRATEGIES!

Digitalization and real-time access to information has completely changed marketing practice and has led to new forms of communication and commercialization. Today, developing online communication with potential customers, building long term relationships with them, and providing a superb customer experience are top priorities for all marketing professionals in this rapidly evolving environment.

Master in Digital Marketing & Customer Experience Management – Presentation

Key Program Advantages

  • A specialized and innovative program designed by academic and industry experts
  • An interactive approach integrating both academics and professionals
  • The possibility of obtaining different Google, HubSpot, Hootsuite, etc. certificates
  • Exposure to leading technologies and software such as Salesforce, SPSS, Python, Mention, Mailchimp and many others
  • The opportunity to engage in webstore development
  • A partnership with Le Wagon – a leading international coding School

Examples of companies involved in this program

  • L’ORÉAL
  • ORANGE
  • AB INBEV FRANCE
  • LVMH FRAGRANCE BRANDS

Master Degree

Upon successful completion of the program (120 ECTS), students get the State-recognized ‘Grade de Master’ for this Postgraduate program (“DESMI – Diplôme d’Études Spécialisées en Management International”), with the specialization “Digital Marketing & Customer Experience Management”.

The degree is delivered by the French Ministry of Higher Education and Research, and registered with the French RNCP (the National Registry of Professional Certification) under the number RNCP37390.

Career opportunities

Today the business environment requires proficiency in online marketing and Customer Experience Management. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as:

  • E-commerce Revenue Growth Manager
  • Global Product Manager
  • Account Executive/Enterprise Corporate Sales
  • Digital Experience Associate
  • Digital Project Manager
  • SEO Manager
  • E-commerce Account Manager
  • Customer Activation Specialist
  • Webmarketing Assistant
  • Brand Specialist
  • E-commerce Manager

CLASS PROFILE

Our program attracts a wide range of people with diverse perspectives, reflecting cultures, opinions and talents from different regions of the world. This year, we welcome another diverse group of students:

Study in an International environment

Where our students come from?

Meet with us

All year round, IÉSEG is present at many events in France and abroad: fairs, open days, live events, etc. Discover our next events and don’t hesitate to come and meet us! We would be happy to meet with you on this occasion.

Meet with us

Testimonials

Priyanka TAMULEY

Priyanka TAMULEY

Master in Digital Marketing & CRM, 2020

Before joining IÉSEG, I was working as a Creative Content Strategist for an advertising agency in Mumbai, India. I was drawn to IÉSEG because of its Master in Digital Marketing & CRM program and international exposure. Lille, as a location, is an ideal destination because of its cosmopolitan crowd and old-town charm.  I checked out various master’s degrees in digital marketing. The Master in Digital Marketing & CRM program is one of those few that puts emphasis on both digital marketing and customer relationship management. As a professional who was already working in this field, I knew that customers are the basis ...
Thierry JABR

Thierry JABR

Master in in Digital marketing & CRM, 2021

Before coming to IÉSEG, I worked for 6 years at Nestlé specifically within their B2B business called “Nestlé professional” serving the out-of home market, referred to as HORECA.  I chose IÉSEG because of the high quality of education and the professional connections that it could provide. The Master in Digital marketing & CRM seemed the right fit for me as I wanted to have a first-hand exposure to the world of digital.  I enjoyed attending lectures from various international professors whose background combines extensive academic and professional experience. I particularly enjoyed the CRM course as it ...
Saket TOSHNIWAL

Saket TOSHNIWAL

MSc Digital Marketing and CRM

Alumnus, 2017 My studies at IÉSEG helped me in three main ways in my career: The modules and coursework gave me an understanding of all of the various elements of Digital Marketing & CRM, along with techniques to perform well in interviews. Working together with other international students gave me perspectives about how people from different countries work & collaborate. The degree helped to increase my credibility, and made it easier to find a job in Europe. I am still in touch with my classmates from IÉSEG and I meet my close friends every year. I am happy that I made a good bunch of international ...
André FREIHA

André FREIHA

Master in Digital Marketing & CRM / 2022

Prior to joining IÉSEG, I worked in the advertising industry for 5 years as an Art Director with Publicis Groupe MENA. It was a great career launch as I was able to work with different international and regional brands in several industries such as telecom, banking and FMCG. After a while, I wanted to further develop my business and strategic acumen and have an international experience. IÉSEG, being a top tier, triple accredited international business school, with diverse students, international professors, and market experts, was a perfect choice. Choosing the Master in Digital Marketing & CRM was a strategic move to ...
Irene Faggioni

Irene Faggioni

MSc in Digital Marketing & CRM

When I completed my studies at IÉSEG, I moved back to my country and in July 2019, I started an internship in the digital team of Robilant Associati, the first and leading brand and design consultancy in Italy, located in Milan.  In January 2020, I completed my internship, but I continued my job experience at Robilant Associati with the role of digital project manager. The MSc in Digital Marketing and CRM gave me the opportunity to acquire knowledge in the fields of project management, digital marketing and social media strategies, SEO and SEM, and allowed me to develop essential soft skills for my career path like the ...
Alice Ghelli

Alice Ghelli

MSc Digital Marketing & CRM

Before coming to IÉSEG, I completed a Bachelor program in Business Administration and Management at Bocconi University in Milan, Italy. I chose IÉSEG for two main reasons: the school’s position in the international rankings, and the fact that I wanted to pursue my studies in France. I decided to enroll in the MSc in Digital Marketing & CRM as I believe that marketing will be totally digital driven in the future and this program would enable me to acquire the necessary skills. I really enjoyed the New Trends and Technologies course, which gave me a broad overview of all latest digital trends, including how they ...

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Viktorija LEROY

v.leroy@ieseg.fr