Before joining IÉSEG, I was working as a Creative Content Strategist for an advertising agency in Mumbai, India. I was drawn to IÉSEG because of its Master in Digital Marketing & CRM program and international exposure. Lille, as a location, is an ideal destination because of its cosmopolitan crowd and old-town charm. 

I checked out various master’s degrees in digital marketing. The Master in Digital Marketing & CRM program is one of those few that puts emphasis on both digital marketing and customer relationship management. As a professional who was already working in this field, I knew that customers are the basis of any digital marketing strategy and that this program values this approach. Additionally, courses were taught by experienced professionals working in the field, which helped us learn the practical aspects of digital marketing. 

I enjoyed my time in France, especially in Lille. I loved how the city is small and everything is easily accessible. The people, even strangers, are friendly and helpful. Lille is a social hotspot with different nationalities and cultures, so I got to connect with interesting people from diverse backgrounds. 

IÉSEG is a once-in-a-lifetime opportunity! You should make the best use of the academic resources and network. Hesitate less, always keep an open mind, and experience new things. IÉSEG is a wholesome experience that I will always remember and cherish. The main thing that I will take away from IÉSEG is the knowledge I gained from our master’s courses, and that I still use in my profession today. I am currently working as a SEO and Content Marketing Lead for Harmonic, a Market Leader in Broadband & Video Streaming in France. Besides that, IÉSEG allowed me to develop lifetime friendships! 

Published on: June 5, 2024