Formation
- 2005 : Ph.D. in Management, University of Lille 2, France
Expériences Professionnelles
Expérience académique :
- 2013 - 2020, Academic director Msc in Digital Marketing & CRM, IÉSEG School of Management, , France
- 2012 - maintenant, Academic Director Apprenticeship Program Digital Marketing et E-commerce, IÉSEG School of Management, , France
Expérience en entreprise :
- 2005 - 2007, Innovation Marketing Director Europe, International Food Company - FMCG, Villeneuve d'Ascq, France
- 2004 - 2005, Marketing Director, International Food Company - FMCG, Villeneuve d'Ascq, France
- 2001 - 2004, Marketing Director Benelux, International Food Company - FMCG, Eindhoven, Netherlands
- 1996 - 2001, European Brand Manager, FMCG International Food Industry, Villeneuve d'Ascq, France
Articles publiés dans des revues à comité de lecture
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Gentina E., Pauwels-Delassus V., Leclercq-Vandelannoitte A., (2022). « Infidèles, zappeurs et slasheurs ? Les Z et l’émergence d’une nouvelle forme de fidélité employeur », Revue de Gestion des Ressources Humaines, 125 (3) 55-71.
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Swaen V., Demoulin N., Pauwels-Delassus V., (2021). Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation, Journal of Business Research, 131 (July) 709-721.
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Pauwels-Delassus V., Mogos-Descotes R., (2018). Fan Resistance Towards a Change in club Identity, Management International, 23 (1) 78-90.
Afficher tout
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Mogos-Descotes R., Pauwels-Delassus V., (2015). The impact of consumer resistance to brand substitution on brand relationship, Journal of Consumer Marketing, 32 (1) 34 - 42.
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Pauwels-Delassus V., Leclercq-Vandelannoitte A., Mogos-Descotes R., (2014). La résistance au changement de nom de marque: ses antécédents et ses conséquences sur le capital de marque, Management International, 18 (3) 45-59.
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Pauwels-Delassus V., Mogos-Descotes R., (2013). Brand name change: Can trust and loyalty be transferred?, Journal of Brand Management, 20 (8) 656-669.
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Pauwels-Delassus V., Mogos-Descotes R., (2012). Brand name substitution and brand equity transfer, Journal of Product & Brand Management, 21 (2) 117-125.
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Pauwels-Delassus V., Fosse-Gomez M.H., (2012). Les enjeux de l'abandon d'une marque locale: la question du transfert d'image, Décisions Marketing, 67 (juillet septembre) 11-22.
Ouvrages
- Pauwels-Delassus V., Zarantonello L., (2015) Handbook of Brand Management Scales, Routledge.
Proceedings dans des conférences à comité de lecture
- De Kerviler G., Janssen C., Pauwels-Delassus V., (2017), Investigating the Relationship Between Co-creation and Corporate Social Responsibility: The Role of Co-creation Type, in: Rossi P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, pp.581.
- Hota M., Pauwels-Delassus V., Burette Louis, (2017), The impact of co-creation and service experience on the loyalty of football club supporters, in: reser2017 Reser 2017 Conference, pp..
Enseignement
Bachelor in International Business :
- Methode de recherche et consulting
Grande Ecole (Bachelor cycle) :
Grande Ecole (Master cycle) :
- Projet professionnel 2 mkt
- Projet professionnel 1 mkt
- Management de la marque dans un environnement omnicanal
MSc in Digital Marketing and CRM :
- Online reputation management
- Measuring marketing performance & roi
