Formation
- 2018 : Ph.D. in Marketing Analytics, Ghent University, Belgium
Expériences Professionnelles
Expérience académique :
- 2019 - 2022, Affiliate Professor of Marketing, KU Leuven, Leuven, Belgium
- 2018 - 2019, Affiliate Professor of Marketing, HEC Liège - Management School, University of Liège, Liège, Belgium
Articles publiés dans des revues à comité de lecture
-
Leclercq T., Danis E., Hoornaert S., (2024). Trust me, I am famous: Legitimating attractive celebrities as credible endorsers for charitable organizations, Journal of Marketing Management, 40 (1-2) 102-128.
-
Meire M., Coussement K., De Caigny A., Hoornaert S., (2022). Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement, Industrial Marketing Management, 106 (2022) 292-307.
-
Viswanathan V., Malthouse E. C., Maslowska E., Hoornaert S., Van den Poel D., (2018). Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing, Journal of Service Management (formerly IJSIM), 29 (3) 378-398.
Afficher tout
-
Hoornaert S., Ballings M., Malthouse E. C., Van den Poel D., (2017). Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time, Journal of Product Innovation Management, 34 (5) 580-597.
Chapitres de livres
- Hewett K., Hoornaert S., Meire M., (2022), Firm Strategies for One-on-One Exchanges with Customers in Social Media, in: The SAGE Handbook of Social Media Marketing.
Enseignement
Grande Ecole (Master cycle) :
MSc in Big Data Analytics for Business :
