Romain FRANCK

Romain FRANCK
Assistant Professor
Advanced Research in Marketing - IAE of Grenoble
Track: Marketing
LEM Member
Education
  • 2017 : Advanced Research in Marketing, IAE of Grenoble, France
Professional Experiences
Academic Experience
  • 2022 - 2024, Professor, EM Strasbourg, Strasbourg, France
Published Papers in Refereed Journals
  • Pfiffelmann J., Thøgersen J., Franck R., (2025). Conflicting Consumer Beliefs Influencing Eco‐Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products, Psychology and Marketing, 42 (3) 866-891.
  • Franck R., Dampérat M., (2023). How social media use enhances salesperson performance, Journal of Business & Industrial Marketing, 38 (8) 1720-1737.
  • Franck R., Dampérat M., (2022). Influence of sales force automation on salesperson performance: A study of interpersonal and intrapersonal mediators, Recherche et Applications en Marketing (English Edition), 37 (3) 59-85.
Book Chapters
  • Dampérat M., Franck R., (2019), Customer relationships and digital technologies: what place and role for sales representatives?, in: Augmented customer strategy: CRM in the digital age.