Dorian FLOREA

Dorian FLOREA
Assistant Professor
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Track: Marketing
Full resume d.florea@ieseg.fr
Curriculum Vitae
Main Publications
Research fields
Teaching
Education
  • 2015 : Ph.D. in Marketing, Academy of Economic Studies, Romania
Professional Experiences
Academic Experience
  • 2022 - 2024, Assistant Professor, Pontifical Catholic University of Peru, Lima, Peru
  • 2021 - 2021, Assistant Professor, Rabat Business School, Rabat, Morocco
  • 2016 - 2019, Professor, Anahuac University, Mexico City, Mexico
Published Papers in Refereed Journals
  • Florea D., Nieto-Saucedo M. E. R., (2025). A tension-based maturity model for customer education in knowledge-intensive business service firms, Industrial Marketing Management, 124 (2025) 1-19.
  • Florea D., Barbu C.-M., Rotea C.-C., (2022). Placebo outsourcing: when does provider's bluffing enhance customer satisfaction?, Journal of Business & Industrial Marketing, 37 (6) 1299-1313.
  • Florea D., Nieto-Saucedo M. E. R., Reyes-Mercado P., (2022). Unveiling professional service providers' willingness to educate: A configurational approach, Industrial Marketing Management, 107 (2022) 222-237.
Show all
  • Florea D., Munteanu C.-C., (2020). Lone wolf or social monkey? The role of marketing outsourcing in the development of second-order marketing competences, Industrial Marketing Management, 86 (2020) 191-200.
Research field
  • B2B Marketing and Sales
Teaching
Grande Ecole (Bachelor cycle) :
  • Sales techniques
Grande Ecole (Master cycle) :
  • Customer service and complaint management
  • Sales management