3 semestres + stage
Master in Digital Marketing & Customer Experience Management
Réinventez l’expérience client au cœur de la révolution digitale.
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Anglais
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Lille – France
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18 200€ (Fast Track) / 21 200€ (Regular Track)
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Septembre
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120 ECTS
Accréditations
Overview
The Master in Digital Marketing & Customer Experience Management is a program completely taught in English which prepare future managers to work in Digital Marketing and Customer Experience Management, two rapidly emerging and complementary fields that represent new ways of conducting marketing and improving customer experience.
The program focuses on combining theory with practical knowledge. This is the foundation for the development of all professionals who would like to improve their effective digital marketing strategy by capitalizing on customers’ data. Students will also gain an understanding of the importance of ethical managing customer experience in a day-to-day business environment.
QS Business Masters Rankings 2024: IÉSEG is ranked 33rd worldwide for its Master in Digital Marketing & Customer Experience Management.
Le mot du directeur
Dr. Nico HEUVINCK
RENFORCEZ VOTRE ESPRIT D’INNOVATION POUR DYNAMISER LES STRATÉGIES NUMÉRIQUES ET CXM !
La numérisation et l’accès à l’information en temps réel ont complètement changé la pratique du marketing et ont conduit à de nouvelles formes de communication et de commercialisation. Aujourd’hui, le développement de la communication en ligne avec les clients potentiels, l’établissement de relations à long terme avec eux et l’offre d’une expérience client exceptionnelle sont des priorités absolues pour tous les professionnels du marketing dans cet environnement en évolution rapide.
Master in Digital Marketing & Customer Experience Management – Présentation
Key Program Advantages
- A specialized and innovative program designed by academic and industry experts
- An interactive approach integrating both academics and professionals
- The possibility of obtaining different Google, HubSpot, Hootsuite, etc. certificates
- Exposure to leading technologies and software such as Salesforce, SPSS, Python, Mention, Mailchimp and many others
- The opportunity to engage in webstore development
- A partnership with Le Wagon – a leading international coding School
Examples of companies involved in this program
- L’ORÉAL
- ORANGE
- AB INBEV FRANCE
- LVMH FRAGRANCE BRANDS
Master Degree
Upon successful completion of the program (120 ECTS), students get the State-recognized ‘Grade de Master’ for this Postgraduate program (“DESMI – Diplôme d’Études Spécialisées en Management International”), with the specialization “Digital Marketing & Customer Experience Management”.
The degree is delivered by the French Ministry of Higher Education and Research, and registered with the French RNCP (the National Registry of Professional Certification) under the number RNCP37390.
Career opportunities
Today the business environment requires proficiency in online marketing and Customer Experience Management. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as:
- E-commerce Revenue Growth Manager
- Global Product Manager
- Account Executive/Enterprise Corporate Sales
- Digital Experience Associate
- Digital Project Manager
- SEO Manager
- E-commerce Account Manager
- Customer Activation Specialist
- Webmarketing Assistant
- Brand Specialist
- E-commerce Manager
CLASS PROFILE
Our program attracts a wide range of people with diverse perspectives, reflecting cultures, opinions and talents from different regions of the world. This year, we welcome another diverse group of students:
Study in an International environment
Where our students come from?
Meet with us
All year round, IÉSEG is present at many events in France and abroad: fairs, open days, live events, etc. Discover our next events and don’t hesitate to come and meet us! We would be happy to meet with you on this occasion.
Meet with usTémoignages
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